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31% of Social Network Users Enter False Information



A new survey by emedia suggests that 62% of social networking users are concerned about the security of their personally identifiable data. The fears run so high that 31% of social network users have already entered false information to protect their identity.

There’s lots of other interesting data, including respondents thoughts on how social networks can be used in business:

…87% of all respondents think social networking sites can be used for business purposes including networking (65%), exchanging ideas (58%), getting advice (44%), recruitment (43%), research (35%) and selling (31%).

But, be warned. Half of the users found advertising on social networks to be “intrusive.”

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  1. [...] Usage: A third of Personal Data is Bogus When users upload data to Social Networks, up to 31% of them enter false information. As a strategist, we should always anticipate this in our models of gathering [...]

  2. [...] 31% of Social Network Users Enter False Information from Marketing Pilgrim. [...]