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BMW First to Offer In-Car Google Local Search

posted on September 20, 2007


Google-fans rejoice, you now have a Google-approved car to consider for your next purchase.

myTELUS reports new BMWs will come equipped with “Google By Car.”

image

The German luxury carmaker is now the only automobile manufacturer in the world to offer Google local search in their cars. The search function will allow drivers to look for local information anywhere in Germany- powered by the worlds most powerful search engine. Results are displayed with address, phone number and distance, and upon finding what they’re looking for, the driver can transfer the coordinates into their car’s navigation system and mobile phone at the touch of a button.

Sweet!


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  • http://www.brianchappell.com Brian Chappell

    The only reason I might have ever purchased an Iphone was to check the traffic, and other important local info on my phone while in the car. BMW has effectively taken that distinguishing factor away from Apple.

    I hope other cars implement the same thing down the road.

  • http://www.jaankanellis.com Jaan Kanellis

    With in car GPS systems and other amenities, I wonder why this took so long.

  • http://www.marketingpilgrim.com Andy Beal

    @Brian – an iPhone is a little more expensive than a BMW. ;-)

  • http://www.wordhugger.com Word Hugger

    That is pretty sweet, except I assume people are going to get into car accidents while fiddling with it.

  • http://www.govisithawaii.com Sheila

    ahem…fyi – this is no excuse for us to go out and buy a new BMW. :-P

  • http://www.marketingpilgrim.com Andy Beal

    Drat! What if it had ESPN built-in? ;-)

  • http://www.govisithawaii.com Sheila

    ESPN HD? Hmmmm…I’ll take that under consideration. :-)

  • http://www.brianchappell.com Brian Chappell

    @Sheila

    Ohh cmon, I saw what Andy was driving the other day,

    http://www.thetimeandmoneygroup.com/blog/wp-content/uploads/2006/12/pi nto.jpg

    I think it’s time for an upgrade.

  • http://www.marketingpilgrim.com Andy Beal

    @Brian – I knew I liked you! ;-)

  • http://www.govisithawaii.com Sheila

    @ Brian

    LOL! I know that photo can’t be true. No husband of mine would ever be caught driving a unc blue vehicle. :-)

  • http://mollermarketing.com Nate Moller

    I’m all for espn scoreboard updates. I agree that other cars will most likely will jump on board and do this too. Next thing you know, Google will do GPS units on golf carts too. Go Google!

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  • http://mp3milk.com Mark Barrera

    I am happy BMW owner ^)

  • http://www.markbarrera.com Mark Barrera

    I think it might be time for me to go test drive one the new models :)

    A warning to non-BMW owners – Once you drive one, you won’t want to drive anything else – it truly is the ultimate driving machine. I imagine this is even more true with Google at your fingertips.

  • Sasha

    Mark, I agree with your opinion regarding non-BMW owners. I purchased a BMW about 2 years ago and cannot imagine driving anything else. I’m going to at least test drive the Lexus and Mercedes just to ensure that I’m not limiting myself.

  • http://http//holylandtech.blogspot.com Avi

    Unbelievable, what market will Google break into next. Go google!!!

  • http://www.linksbuilding.net asso

    I like BMW it is one of the best marks and i am a fan of BMV.
    Google is expanding his influuence everywhere in all the markets.

  • http://www.watersubject.com Water Portal

    wow, thats impressive, i always loved BMW.
    with their recent hydrogen models are worth attention.
    BMW does innovation but not sure if google is ready to deliver relevant and targeted in-car search results.

  • http://www.octocat.com Mike Spencer

    So how long will it be before it’s made illegal to be “googling” while driving….. :o )

  • http://www.triplexdecals.com mag

    wow – very cool but i know i would hurt myself playing with it.
    would be neat for the passanger though.

  • http://www.buyracingflags.com/flagandbanner/ BMW Flags and banners

    Very useful tool for people that get lost easily. I would get it.

    BMW Flags and banners’s last blog post..Burton Snowboards Flags

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