Comments on: Email still delivers sales at the lowest cost http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: uydurma haberler http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-55907 uydurma haberler Sat, 13 Sep 2008 18:49:46 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-55907 Test and retest. Test and retest.

]]> By: This Week In SEO - 10/5/07 - TheVanBlog http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33719 This Week In SEO - 10/5/07 - TheVanBlog Mon, 08 Oct 2007 23:37:40 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33719 [...] Email still delivers sales at the lowest cost [...] [...] Email still delivers sales at the lowest cost [...]

]]> By: Peter Simmons http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33576 Peter Simmons Fri, 05 Oct 2007 18:51:07 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33576 Email works when the content is relevant and valuable I've experienced click through rates of 35-40% and a 10%+ conversion rate A "Buy me" email goes to delete An "I can help you and here's how .... buy me" email works Email works when the content is relevant and valuable

I’ve experienced click through rates of 35-40% and a 10%+ conversion rate

A “Buy me” email goes to delete

An “I can help you and here’s how …. buy me” email works

]]> By: Brian Chappell http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33114 Brian Chappell Mon, 01 Oct 2007 13:36:52 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33114 I think the biggest thing with emails is to stay consistent. Test and retest. Another thing with emails is that actually putting some kind of sticky content inside the Email will keep people opening them, looking at them. Vs. just hey, buy this product, its on sale. I think the biggest thing with emails is to stay consistent. Test and retest.

Another thing with emails is that actually putting some kind of sticky content inside the Email will keep people opening them, looking at them.

Vs. just hey, buy this product, its on sale.

]]> By: Music Software http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33111 Music Software Mon, 01 Oct 2007 13:15:06 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33111 I too delete most emails because they are extremely unattractive and by and large cluttered. It is very rare that an email catches my attention and I decide to buy off the net. Frankly, I am surprised at the conversion rate. It needs cross checking if my personal experience is any indication. I too delete most emails because they are extremely unattractive and by and large cluttered. It is very rare that an email catches my attention and I decide to buy off the net. Frankly, I am surprised at the conversion rate. It needs cross checking if my personal experience is any indication.

]]> By: William http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33106 William Mon, 01 Oct 2007 12:12:20 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33106 This is because of big part of fraud in other ad methods. This is because of big part of fraud in other ad methods.

]]> By: David Elefant http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33100 David Elefant Mon, 01 Oct 2007 10:58:27 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33100 This article says that an average retailer mails its list 64 times a year. On average that would give one email every week giving a 6% conversion rate. I think that this conversion rate is very good. I do agree with you that retailers could do better with better planning. In my opinion they should add testimonials and practical uses for their products. A cookware retailer could send a receipe needing a certain kind of pan give a discount coupon for the pan and add receipes on the website. The client would have to go to the website to get the dscount coupon. Many retailers also dont have upsells. This article says that an average retailer mails its list 64 times a year. On average that would give one email every week giving a 6% conversion rate. I think that this conversion rate is very good. I do agree with you that retailers could do better with better planning. In my opinion they should add testimonials and practical uses for their products. A cookware retailer could send a receipe needing a certain kind of pan give a discount coupon for the pan and add receipes on the website. The client would have to go to the website to get the dscount coupon. Many retailers also dont have upsells.

]]> By: Windyridge http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html/comment-page-1#comment-33071 Windyridge Mon, 01 Oct 2007 02:41:23 +0000 http://www.marketingpilgrim.com/2007/09/email-still-delivers-sales-at-the-lowest-cost.html#comment-33071 Interesting. So the emails really do pay. Except I always send them straight to spam! Interesting. So the emails really do pay. Except I always send them straight to spam!

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