Comments on: Eyetracking on Google Universal SERPs

By: Scott Clark

Scott Clark — Thu, 04 Oct 2007 14:42:26 +0000

@jordan – standing corrected. Still have lomo on the mind. I guess we’re all wanting to know what people are gawking at.

By: Jordan McCollum

Jordan McCollum — Thu, 04 Oct 2007 14:19:05 +0000

@Scott—the question that originally precipitated this was at SMX Advanced, but I’d love to see the results from maps, too!

By: Scott Clark

Scott Clark — Thu, 04 Oct 2007 12:10:35 +0000

I was involved in the breakfast conversation that led up to the question at SMX/Local/Mobile. One of the core questions was how many clicked on the MAP ITSELF when the MAP ONEBOX was shown at the top.

I think we can assume there would be a very-red fixation point on that map if it were included, variant by how much detail was on the map itself.

By: » links for 2007-10-04&raquoInsideGoogle-part of the Blog News Channel

» links for 2007-10-04&raquoInsideGoogle-part of the Blog News Channel — Thu, 04 Oct 2007 08:18:17 +0000

[...] eyetracking on Google universal serps (tags: google search study) [...]

By: SiteMost’s Weekly Blog Recap 2/10/07 at Brisbane SEO Blog

SiteMost’s Weekly Blog Recap 2/10/07 at Brisbane SEO Blog — Tue, 02 Oct 2007 03:35:45 +0000

[...] Marketing Pilgrim continue their study on Eyetracking on Google Universal SERPs [...]

By: Water Portal

Water Portal — Tue, 25 Sep 2007 16:11:37 +0000

really interesting study and amazing results,
i never thought there is that huge click through rate between first and second result on first page.
personalized search results seem to deliver more relevant results and more targeted ads.

By: Jordan McCollum

Jordan McCollum — Mon, 24 Sep 2007 13:56:53 +0000

@Gord—Oh, hooray! I wanted to get this up ASAP, so I didn’t get a chance to finish looking through the whitepaper, but I will now!

By: Noah like the Ark

Noah like the Ark — Mon, 24 Sep 2007 12:29:42 +0000

Good for advertisers that arnt the highest relevancy or that have lower max bids.

By: Bushido

Bushido — Mon, 24 Sep 2007 10:48:45 +0000

I still can’t accept the fact that people barely look at the images on the personalized results. Sorry, but I can’t.

By: Gord Hotchkiss

Gord Hotchkiss — Mon, 24 Sep 2007 01:36:56 +0000

Jordan…

Ask and you shall receive. There’s some eye tracking on Ask in the whitepaper on our site.

By: Visalia Homes for Sale

Visalia Homes for Sale — Mon, 24 Sep 2007 00:10:22 +0000

Marketing Sherpa has some of these for email campaigns and I find the fascinating. Thank you for posting this – I am intrigued by this as well.

By: Owen Cutajar

Owen Cutajar — Sun, 23 Sep 2007 22:05:04 +0000

Wow. That’s some really interesting research. I wonder how long it will be before OSes include eye-tracking software that can be used for this sort of analysis.

By: asso

asso — Sat, 22 Sep 2007 09:14:55 +0000

Interesting research.Did they run a test to a number of people ,or is this research tool integrated in their system?

By: Jaan Kanellis

Jaan Kanellis — Fri, 21 Sep 2007 22:07:38 +0000

Great stuff from Gord. It is easy to understand why the personalized search results get the extra clicks as they are usually much more customized to the user. Of course if that is the right user that is signed in, LOL.

By: Brian Chappell

Brian Chappell — Fri, 21 Sep 2007 19:38:03 +0000

Very interesting study, thanks for posting this Jordan