Posted September 13, 2007 2:25 pm by with 19 comments

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Sponsored search ads on mobile devices have been tested by Google for quite some time now but the company is really beginning to entice advertisers using Google Adwords by giving them free clicks until November 18th.

Answers to questions such as how and where ads will run on mobile devices and how landing pages will be served can all be answered on Googleโ€™s new Adwords support page. Pages that are not mobile device friendly will not be available for mobile Adwords:

Each ad’s eligibility will be determined by its landing page and only ads with landing pages that can be adapted for viewing on mobile browsers will be shown. You can monitor each ad’s performance via a special performance tracking page within your account called “Performance Data: Search Ads on Google Mobile Search.”

To see how their landing pages will display on mobile phones, advertisers can visit Simply enter the URL for a preview.

Additionally, advertisers who do use Adwords can opt-out of the Google Mobile Adwords program if they like:

You can opt out your eligible search ads from running on Google Mobile Search pages at any time. On the Campaign Summary page, select the link that says ‘View performance data for these ads’ from within the alert message or below the table that contains your campaigns. On the bottom of the page that reads “Performance Data: Search Ads on Google Mobile Search,” click on the link that says ‘Yes, opt me out’ to stop running your search ads.

This is a great way to test and experiment with your ads on the mobile platform, but how many people will take advantage of this free service?

  • Google is the master of giving stuff away for free – I suspect that the Nov 18th deadline is too soon and they won’t have enough advertisers by then. I bet they extend it. ๐Ÿ™‚

  • I amazed your comments.

  • @Aldimeola – that’s nothing you should see me when I get going! ๐Ÿ˜›

  • I actually think that this is an excellent move by Google to set this new addition into motion. Before this actually begins to catch on I think that it makes a lot of sense to provide sites with free ads on mobile devices until mid-November. It will be interesting though to see if they will have enough advertisers by this date. I think they might!

  • Thanks for pointing this out Drew. Time to go make some mobile friendly landing pages and test this one out!

  • @ Mark

    I hear ya. I myself will be taking advantage of this free time as well.

  • I also think this is a great move for google. They have to populate their advertiser base, what better way.

  • It makes a lot of sense for them to give away the ads for free so they can get some ads to show. Andy I agree that this could easily go beyond the Nov 18t date. Wasn’t that the way things went with Checkout?

  • Really good post, thanks for the info that is a good move by google!

    My question to you guys is this one:
    Is this a service that is only reserved to American advertisers? I cannot find information about that… furthermore, can you go out there and design a new canpaign with new ads and landing pages designed for mobile search, or is google simply going to adapt your conent to suit mobile phone browsers? And which ones? because opera displays images much better than standard browsers for example.

    Cheers Drew, another really good for marketing pilgrim! well spotted!

  • This is going to be driving force of mobile internet era.

  • Sounds like the bait and switch game to me…. Dangle the free carrot get them in the door, converting landing pages to this mobile formate and then – the short time frame is gone and like it or not, all the effort spent obligates most to continue with service….
    I expect nothing less from this gorilla – gorilla tactic… if beat up opponents and side track clients…

  • sounds good, but i’m still having trouble with the whole adsense idea. I still never make over 10 cents a day. check out my site if you have any suggestions i’d luv the help.

  • Pingback: Take Advantage of Free Google Adwords « NY Times()

  • Having “normal” adwords campains for 100.000,- pr. month i cant see why mobile users should click. Mobile users dont surf and search so much.

  • Why do they do this anyway?

  • Are you looking to reduce adwords cost on the regular one? I recommend you to take a look at Google giving out free mobile ads is a very good idea! I’m going to test with azoogle ringtone campaigns. ๐Ÿ™‚ Everyone should too! (fat profits!)

  • WOW, i will try – whats free is good, like the first fix. But we cant se it in Adwords from Denmark.

  • Thanks…I don’t see this in any of Googles pages. Can you give me a link…Thanks

  • @ Dan

    Try looking at Google’s Adwords support page. That should answer a lot of your questions.