Marketing Pilgrim

Website Optimizer isn’t the only Google product getting an upgrade: Google heard my prayers, and today they have been answered. Google Reader has a search capability now! And they can count higher than 100!

Hard to believe, but for some reason, before today the most popular search engine in most of the Western world didn’t have a search feature for its feed reader. Now, you can search your hundreds of daily stories to find that one you thought saw the other day on the guy with the video . . . ? Um . . . well, it’s not clairvoyant, but the Google Reader search can now help you find things a lot faster.

The Google Reader Blog notes that if you subscribe to someone’s shared items (like, I don’t know . . . Andy’s?), they’ll search them, too. I’m not sure why this had to be specified, though . . . if it’s in your feed reader, it’s indexed and searched, right? Perhaps it means that if your friend’s shared items are only excerpts, it will search their full text?

Anyway, a second boon: Google Reader will include accurate unread story counts up to 1000. (I originally typed ‘undead.’ Not the same thing.) I’m very glad for this one, too: I could never tell how much digging out I’d have to do Monday mornings with my “100+” stories.

Thanks, Google!

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