The major improvements to the optimizer include:
- A wizard for creating A/B split tests (am I drooling?)
- A better interface for the experiment list display
- “My Client Center Access Manager”: “Now, with permission from their client accounts, agencies can access Website Optimizer directly through the My Client Center.”
For those of you using Website Optimizer on the agency side, this last point is a great boon: now you’ll be able to manage multiple clients’ accounts from one central agency account.
In case you couldn’t tell, I’m a bit of a data addict. And while I’m not currently using Website Optimizer (I wish I were!), if you’re doing a PPC campaign, you should definitely consider using this free tool to improve your conversion rates.