Comments on: Google Wins American Blinds Legal War of Attrition

By: Bidding Directory

Bidding Directory — Wed, 05 Sep 2007 15:25:33 +0000

Google will rule the word. I cant wait for google phone.:)

By: Ana

Ana — Tue, 04 Sep 2007 21:59:49 +0000

We agree wholeheartedly with your conclusion. And, considering our rather shallow pockets and limited legal resources, we have officially decided not to sue Google. The incentive is still there, though.

By: Al Scillitani

Al Scillitani — Tue, 04 Sep 2007 20:41:33 +0000

The funny thing about the case was that American Blinds was bidding on their competitors names while the lawsuit was going on.
Looks like that recently changed and now they are bidding on “blinds” in broad match.

By: Greg Howlett

Greg Howlett — Tue, 04 Sep 2007 18:24:00 +0000

This is amazing. Unless there was a backoffice deal to pay off American Blind or Google had some dirt on them, this settlement just does not make sense. Why would American Blind make the concessions they did? It makes them look like the guilty party and they clearly are not. Neither should they be punished because the lawsuit was frivilous because it was not.

By: Andy Beal

Andy Beal — Tue, 04 Sep 2007 17:18:12 +0000

@Steven – supposedly they didn’t make any settlement. I suspect Eric means that Google threw a ton of money at their legal team to make it go away.

By: Steven Bradley

Steven Bradley — Tue, 04 Sep 2007 16:29:51 +0000

Did Google pay American Blind? I thought the article is saying they didn’t have to pay anything. I’m sure they do have a budget to pay to make lawsuits go away. Are we assuming that’s happening behind the scenes in this case?

By: Andy Beal

Andy Beal — Tue, 04 Sep 2007 14:45:41 +0000

@Eric – yep, I’m sure they have a huge budget assigned to defending these claims.

By: Eric Lander

Eric Lander — Tue, 04 Sep 2007 14:36:02 +0000

I think the key to this is summarized beautifully in your final statement. Google is no longer search, it is advertising. As an advertising company, they couldn’t afford to take a hit like this — and they paid to make it go away.