Comments on: HackerSafe seal improves sales at Joann.com

By: uydurma haberler

uydurma haberler — Sat, 13 Sep 2008 18:53:07 +0000

thanks

By: Steven Bradley

Steven Bradley — Mon, 01 Oct 2007 18:24:04 +0000

Thanks Greg. All your theories make sense as possible causes. I agree the logo does look amateurish and if your site is already designed well it can establish trust without the seal. I agree too about the opportunity cost of using the logo where you might be able to do something else that would lead to conversions.

I can see your point about the seal reminding people of potential problems, but I would tend to think that wouldn’t reflect poorly on your site since by having the seal you are showing potential customers you’re anticipating more than they are. But I can see your point.

I’ll have to keep my eye out for others who have had similar experiences as you did. I’m sure there are others who didn’t see any improvement in conversions displaying the hacker safe logo. Just because I haven’t noticed doesn’t mean they aren’t there.

By: Greg Howlett

Greg Howlett — Mon, 01 Oct 2007 12:17:42 +0000

We tested the seal in several places without success. Here are some theories why:

1) The seal does not look that great and in my opinion, looks amateurish on a site.
2) The seal may actually do the reverse of what is intended by reminding the customers for the potential of problems.
3) A well-designed site already reassures a customer that the possibility of hacking or other problems is low.
4) Putting the seal somewhere takes away to put something else in that spot. It could remove your ability to advertise a sale, etc. You either give up prime real estate for the seal or end up putting it somewhere where no one sees it anyway.

By: William

William — Mon, 01 Oct 2007 12:13:22 +0000

This shows how everybody scare of hackers.

By: Bushido

Bushido — Mon, 01 Oct 2007 11:54:02 +0000

Nothing is hacker safe. Nothing.

By: uncle sha

uncle sha — Mon, 01 Oct 2007 09:50:43 +0000

That’s a good ROI in my opinion, but Greg since you mentioned the price is negotiable, I think Joann.com could have done better or get a better deal

By: Steven Bradley

Steven Bradley — Mon, 01 Oct 2007 05:59:16 +0000

$15,000 seems way too much to pay, but Joann.com’s experience is further proof of how important gaining the trust of potential customers can be.

Greg I’m surprised you didn’t see any increase in conversions after using Hacker Safe. I’m not using it myself so I have no personal data to compare, but I think you’re the first person I’ve seen who didn’t improve conversions with the seal.

Where in your design did you display it?

By: Greg Howlett

Greg Howlett — Sun, 30 Sep 2007 20:54:35 +0000

I remember that HackerSafe initially quoted us something like $11K based on number of sites and servers. It is possible that Joann.com has a configuration that warrants the higher costs.

That being said, if you run a single site on a single server, it is clear from the comments that $500 is probably the most you should be paying.

By: Visalia Homes for Sale

Visalia Homes for Sale — Sun, 30 Sep 2007 17:06:55 +0000

15k per year is outrageous! We got a quote of $500 per yr and even that I said was too much.

By: Music Software

Music Software — Sat, 29 Sep 2007 13:27:48 +0000

There appears to be something seriously wrong here on the pricing front. $500 to $2000 and the whopping $15,000. Why is this so? The early bird advantage? Just how good will a $500 service be?

By: David Eaves

David Eaves — Fri, 28 Sep 2007 23:05:46 +0000

My client got had over big time, he is paying about $2,000 a year to be made hackersafe, them getting listed in the PR8 directory was a nice little bonus.

By: Garrett Smith

Garrett Smith — Fri, 28 Sep 2007 21:57:02 +0000

Interesting that adding a HackerSafe logo at the footer of their site increased sales. Most customers never even scroll down that far.

While placing a HackerSafe button (or a competitors) will surely increase consumers trust in ordering, i’m not totally convinced that the HackerSafe button accounted for the increase A/B testing or not.

The placement is too ineffective, IMHO to be play any effective role in increasing conversions.

By: Arefibres.Com » HackerSafe seal improves sales at Joann.com

Arefibres.Com » HackerSafe seal improves sales at Joann.com — Fri, 28 Sep 2007 20:11:38 +0000

[...] wrote an interesting post today on HackerSafe seal improves sales at Joann.comHere’s a quick [...]

By: Hasasan.Com » HackerSafe seal improves sales at Joann.com

Hasasan.Com » HackerSafe seal improves sales at Joann.com — Fri, 28 Sep 2007 19:50:33 +0000

[...] wrote an interesting post today on HackerSafe seal improves sales at Joann.comHere’s a quick [...]

By: Brian Chappell

Brian Chappell — Fri, 28 Sep 2007 19:40:40 +0000

15k/yr? That is ridiculous. We paid 500/yr for ours. Hope more competitors come out so Hackersafe will come down on their rates.

By: Jordan McCollum

Jordan McCollum — Fri, 28 Sep 2007 19:13:22 +0000

Greg—nice article; I like hearing about the “little touches” that help to improve a website’s effectiveness.

But as a user of Joann.com, I wish they’d do a bit more. I’ve actually complained to them about how user UNfriendly and slow loading it is. It’s faster for me to drive across town than try to navigate and wait for their site.