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Internet TV Goes to the Next Level?

The New York Times reports that Internet television will be taken to the next level this fall by the show ‘Quarterlife.’ Rather than taking the traditional television-pirated YouTube copy-DMCA notice-possible posting at network’s video portal or empty promises route to the Internet for professional video content, ‘Quarterlife’ episodes will premiere on MySpace. The following day, they’ll be available on quarterlife.com, and within a week “generally available on the Web” (I guess this means on YouTube).

Airing Sundays and Thursdays starting in November, the times seems to think the show marks the beginning of a new era for Internet shows. LonelyGirl15 became popular while posing as an authentic vlog; it was only after the show became popular that it was revealed that it was a professional, scripted production. (Incidentally, ‘Quarterlife’ features LonelyGirl15′s character Aunt Alex, Bitsie Tulloch.)

However, I’m not sure the Times makes a good case for ‘Quarterlife’ being substantially different from previous Internet shows (if not LonelyGirl15, then at least is successor, Kate Modern). It actually might hurt the case for Internet TV with this quotation:

The “Quarterlife” series is based on a pilot Mr. Herskovitz and Mr. Zwick created several years ago called “1/4 Life,” which was rejected by ABC. (Mr. Herskovitz rewrote it; it still was not accepted.) “In television, you are regularly humbled by your own work,” Mr. Herskovitz said.

By creating programs for the Web, Mr. Zwick and Mr. Herskovitz can take advantage of union agreements that allow actors and writers to work on terms more favorable to producers than those governing network programs.

So, really, the Internet isn’t the home for daring new shows—it’s just the shows that TV rejected, and for people who want to avoid unions. Yeah, this is really a big step forward. Right.

  • http://www.brianchappell.com Brian Chappell

    I am not sure how you made this sentence work, but you did.

    “Rather than taking the traditional television-pirated YouTube copy-DMCA notice-possible posting at network’s video portal or empty promises route to the Internet for professional video content, ‘Quarterlife’ episodes will premiere on MySpace.”

    ;)

  • http://www.marketingpilgrim.com Andy Beal

    @Brian – I had to take a breath just reading it. ;-)

  • http://ryanholiday.net Ryan Holiday

    I thought EXACTLY the same thing. Apparently the key, once you create something new and viable and successful, is to hand over creative control to the older generation of creators. I’m just not understanding the logic of carving a totally new path through the jungle and then putting in the SAME tollbooth operators just months later.

  • http://www.vbulletin-faq.com Joeychgo

    yeah — your right – not exactly a big step forward.

  • http://www.thevanblog.com Steven Bradley

    I’m not sure getting rejected by a network is a bad thing or it means the show isn’t daring. Daring is just the thing to get a show axed by a major network.

    I’m not saying Quarterlife will be a hit. I have no intention of watching it, but to say it’s bad because network television said no isn’t necessarily fair. Have you seen what’s on network tv lately? Not exactly quality programming.

  • http://symbiancorner.blogspot.com William

    I don’t really interested in Internet TV because I have my big shiny Flat TV in my house.

  • http://bushidoblog.com.ar Bushido

    I really think it is a next level in TV shows as we know them. Let’s not forget that the networks don’t always know best. George Lucas was rejected for a little project of his you might have heard of: STAR WARS. The Matrix was intended to be a video game from the get go. They didn’t accept it. After they saw the big bucks roll in with the first movie they okayed it.

    Internet TV allows screenwriters and undiscovered actors to get a piece of the pie and maybe even make a living on what they like the most: pretending they’re someone they aren’t! :D

    My 2 cents, anyway.

  • http://www.vbulletin-faq.com Joeychgo

    well, you have a point there.

  • http://www.friendlydirectories.com Bidding Directory

    Many online TV centers are currently in beta. So it will happened quickly.

    Nice point there Bushido

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  • will max

    After testing various TV software and visiting loads of sites. most of them offer a free trial or preview and then they make you pay to sign up, or are cluttered with ads. I think that is ridiculous… so ive done my research and have found a couple of really decent sites. The first one Id like to draw your attention to is (viewmy.tv) This site has almost 1300 channels from around the globe and counting. it is free to register and they dont ask for stupid details, just your username and email address. It actually streams live channels so you dont have to download any and they have a pretty easy way of finding the channel you want. You can search through genre, country, region or name of the channel. oh and there are no ads either. Check this one out. With over 1300 channels from hundreds of countries, loads of features like channel rating, user recommendations, live chat, profile pages and much much more.

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