http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html Internet Marketing News Wed, 17 Mar 2010 23:11:00 -0400 http://wordpress.org/?v=2.9.1 hourly 1 http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html/comment-page-1#comment-32813 Music Software Thu, 27 Sep 2007 09:38:34 +0000 http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html#comment-32813 The article also clearly says that this is out with Microsoft's core competence. MS will have to depend entirely on the incoming team to handle the battle. I believe that this is good business tactics for MS.This is what capitalism is all about. The consumer stands to benefit. It will take some time, but this is likely to end up as serious case study material for business schools. The article also clearly says that this is out with Microsoft’s core competence. MS will have to depend entirely on the incoming team to handle the battle. I believe that this is good business tactics for MS.This is what capitalism is all about. The consumer stands to benefit. It will take some time, but this is likely to end up as serious case study material for business schools.

]]> http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html/comment-page-1#comment-32804 Brad Thu, 27 Sep 2007 01:19:31 +0000 http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html#comment-32804 I think it's hard for Microsoft to stay focused on new ideas when they are battling the eurotrash union who want Microsoft to give away operating system code to any so called eurodeveloper. I think it’s hard for Microsoft to stay focused on new ideas when they are battling the eurotrash union who want Microsoft to give away operating system code to any so called eurodeveloper.

]]> http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html/comment-page-1#comment-32801 Teste » Blog Archive » Microsoft on the War Path Thu, 27 Sep 2007 00:25:40 +0000 http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html#comment-32801 [...] Chris Gilmer wrote an interesting post today onHere’s a quick excerptThe Times article leads with three of Microsoft’s past endeavors which have enjoyed “varying degrees of success”: Internet Explorer, Windows and the Zune. Internet Explorer sucks (just ask the 100+ people who’ve commented on that post! … [...] [...] Chris Gilmer wrote an interesting post today onHere’s a quick excerptThe Times article leads with three of Microsoft’s past endeavors which have enjoyed “varying degrees of success”: Internet Explorer, Windows and the Zune. Internet Explorer sucks (just ask the 100+ people who’ve commented on that post! … [...]

]]> http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html/comment-page-1#comment-32800 Bob Thu, 27 Sep 2007 00:25:24 +0000 http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html#comment-32800 Microsoft should get themselves involved in so many different areas. Each time they tried something, they step on someone else's toe. Microsoft should get themselves involved in so many different areas. Each time they tried something, they step on someone else’s toe.

]]> http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html/comment-page-1#comment-32798 Jon Kelly Wed, 26 Sep 2007 23:31:22 +0000 http://www.marketingpilgrim.com/2007/09/microsoft-on-the-war-path.html#comment-32798 Jordan, great post. Interesting to see that this is the direction they are going The notion of advertising an "assist" has been out there for a while. I know that MSFT has been pushing it hard as part of their P+ program and it was included in all of the reports that advertisers got with that program. DoubleClick and Yahoo also use the metric. I think it has merit to an extent, it just represents a different part of the marketing cycle. I think of search as the equivalent of in-store advertising. You can have the best TV commercials (or banner ads) in the world, but if your product isn't at eye-level (i.e. top placements on search) the consumer is going to buy somebody's elses product. Jordan, great post. Interesting to see that this is the direction they are going The notion of advertising an “assist” has been out there for a while. I know that MSFT has been pushing it hard as part of their P+ program and it was included in all of the reports that advertisers got with that program. DoubleClick and Yahoo also use the metric. I think it has merit to an extent, it just represents a different part of the marketing cycle. I think of search as the equivalent of in-store advertising. You can have the best TV commercials (or banner ads) in the world, but if your product isn’t at eye-level (i.e. top placements on search) the consumer is going to buy somebody’s elses product.

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