Netscape Announces New Social Site

As promised last week, Netscape has announced the pending location of its new social news site, logo

The site isn’t currently ready, but Netscape says they’re hard at work behind the scenes on the switch.

Loren Baker, on Search Engine Journal, is hoping for new “Propel it” buttons to replace the old Netscape buttons. (I dunno, sometimes I’m easily distracted ;) .)

The name has good connotations for a social news site—and is actually spelled correctly. I wonder how much that cost them.

Pilgrim’s Picks, September 11

Before we jump into the round up of the rest of the day’s marketing news, we do want to pause for a moment of remembrance for the lives lost six years ago today. Our lives—and our country—will never be the same.

Technorati Adds Topics to Help Make You Famous

Even after a complete redesign a little while back and the loss of their CEO, there are more changes up for blog search engine Technorati. Now they’ve added “Topics,” a streaming-river-of-news section of their site divided into topics: all, entertainment, technology, politics, sports, business and life.

Technorati’s blog announcement of the feature states that:

Each topic features blog posts from many of the best blogs out there to help you discover what’s going on. The posts are refreshed frequently to reflect breaking news, new opinions, and the latest from the Web. We’ve set out to help you find some great blog posts to read and we’ve organized them by easy to browse topics. We considered a number of factors to get the seed list of blogs including Technorati Authority, frequency of posting, use of relevant tags, links to related subject matter and general topicality.

Sitemaps Submit Sites to Yahoo Site Explorer

yahoo_purple.gifYesterday, Yahoo announced that it’s now easier to submit your site to Yahoo Site Explorer: all you have to do is have a valid sitemap.xml file on your site.

With this feature, new stores as well as existing stores with ‘sitemap.xml’ enabled will have access to the toolkit inside Site Explorer. Within a few hours of enabling, you’ll be able to locate your indexed pages and the links to your sites, as well as delete pages in the index or rewrite dynamic URLs. To double check if your site was auto-authenticated, take a look in the ‘Source’ column in the ‘My Sites’ page in Site Explorer.

At first glance, it seems like this may make it easier for others to “steal” your site in Site Explorer. However, you still have to authenticate your site ownership using an authentication key or a meta tag.

Pilgrim’s Picks, September 10

Condensing the news for your convenience. Like soup!

Mmmm, yummy.

Yahoo Still Struggling to Please Shareholders

Earlier this year, Yahoo’s corporate leadership saw a major restructuring, presumably in an effort to turn the tide of their fortunes. A month later, with Yahoo’s disappointing Q2 report, Jerry Yang said that there would be “no sacred cows” for Yahoo, especially over the next 100 days, which he hoped would be a critical period in turning the company around. The Wall Street Journal writes today about Yahoo’s grim progress thus far.

The WSJ reports that at least one sacred cow was considered:

the Web-search-advertising business it built up at great expense in recent years. Under the scenario discussed by top executives, Yahoo would have outsourced that search-advertising activity — which places small text ads next to Web search results — to either Google or Microsoft Corp., the people say. One of these people says Yahoo raised the idea with Google. . . .

Lemonade Stand: The death of MLM and affiliate marketing as we know it?

Lemonade Inc. is getting some attention today with its launch of an ecommerce platform that practically anyone can sell from. The idea is that people can set up “lemonade stands” on social sites like Facebook that sell products from various well-known companies including Apple and Wal-mart.

My first thought is that this is a very dumb, annoying idea. We already have to put up with our offline friends trying to sell us overpriced MLM products and trying to get us to come to “parties” where we are expected to buy something. Now, we are about to face the same thing online.

My question is this–if I want to buy an iPod, am I really going to find a friend and buy it from their “lemonade stand”? If I want to get it at the best price, wouldn’t I set up my own lemonade stand and buy it from myself?