I’m not sure if this can be filed under “lawsuits filed purely for publicity” quite yet, but apparently the Australian Consumer and Competition Commission (ACCC) is suing Google for selling the #1 organic spot in their search results. Now, either someone is confused, or the rest of the SEO industry is seriously getting gypped.
Let’s go with seriously confused: News.com.au states that the suit “alleges [that] Google does not do enough to differentiate ‘organic’ search results – those ranked by relevance – from sponsored links which appear at the top of the results page.”
For a laugh, read the rest of the story:
Trading Post chose the dealership names through AdWords, a Google commercial program that sets up hyperlinks.