Google Fun: Birthdays and The Onion

Google.com 9th birthday logoSo now it’s Google.com’s birthday, and apparently it’s 9. Oh, they’re so proud of themselves.

But let me tell ya, kid, just wait till you hit those double digits. Just look at Yahoo—they’re twelve now. Aren’t they awkward? Yeah. The lesson? Enjoy your childhood (and dominance) while it lasts!

The Onion sent a quirky little birthday gift, “reporting” briefly yesterday about Google’s latest endeavor: TheGoogle.com. It’s designed “to appeal to older adults not able to navigate the original website’s single text field and two clearly marked buttons.” Alright, it’s so good, I just have to show you the whole news brief:

Yahoo to Pull Podcasts

Now, we all know that search engines have troubles with non-text-based documents. So when Yahoo opened Yahoo Podcasts almost two years ago, it looked like things were looking up for finding downloadable and streamed audio broadcasting on the Internet. But now it looks as though Yahoo is changing its mind, with the announcement that they’re closing up shop on October 31:

Yahoo to pull podcasts

Right after Yahoo Podcasts opened, it looked as though podcasting were a bubble, when “28% of the people surveyed were aware of podcasting, but only 2% actually listened to podcasts.” However, two years later, podcasting is still around and continues to become more popular, even being used on college campuses. Six months ago, podcasting growth was up 18%—37% had heard of podcasting, and 13% had listened one. So why back out now?

Get $150 for Participating in a Blogging Study

I received an interesting offer from the folks at Goodmind. They offered me $150 to take part in a study that would take about 90 minutes of my time. I don’t have the time, but Goodmind agreed to let me pass on the offer to Marketing Pilgrim readers, so here it is:

My name is Darrin and I work for Goodmind, a market research company in NYC.  We?re currently looking for participants for a study on bloggers and social media writers.  Participants must be active bloggers and post their own blog, blog for a company, or blog for business reasons.  Participants will be paid a $150 incentive for the study, there is no purchase or sales involved, and it is entirely anonymous.  Those that qualify will be asked to log into our software twice a day, for three days, each session comprising of about 15 minutes, or 90 minutes total.  If you would like to participate, please reply to this email (darrin.lusk AT goodmind.net), or call us at 212-660-0110.  If you?d like more information about us, you can visit our website at Goodmind.net.  Thank you, and I look forward to heading from you!

Pilgrim’s Picks for September 27

Hello, world!

Err, is this thing on?

Anyone listening reading?

Oh well, I’ll just get to today’s new links, shall I?

Here’s what’s going on in the Google Reader Link blog


Poll: Did LinkedIn Lose Out to Facebook?

TechCrunch is reporting LinkedIn will allow users to add photos as of this Friday. As Mike Butcher suggests, the move by LinkedIn is likely in response to the growing number of people using Facebook for business networking.

Is this too little, too late for LinkedIn?

While I have a LinkedIn account–and like the service–since joining Facebook I’ve found myself using it for business instead of LinkedIn. I’m not sure I’d go back to LinkedIn.

What about you, which do you prefer for business networking?


Guess What’s Missing from the New Microsoft Live Search?

Marketing Pilgrim readers had a heads-up yesterday to expect a new interface and index from Microsoft’s Live Search.

The updates are now live and here’s what Microsoft says you’re getting (from the release):

Affiliate Marketing – High Growth in the UK

By Janet Meiners.

According to a report by E-consultancy retailers in the UK are seeing positive results from affiliate marketing. The research group surveyed 239 merchants this year and most of them have both online an offline presence.

A full 95% of brands said that affiliate marketing is ‘very cost-effective’ or ‘quite cost effective.’ The next most effective ways to acquire a new customer is paid search and then email marketing. On average the retailers spend 18% of their online marketing budget on affiliate marketing.

Retailers like affiliate marketing (also called CPA or cost-per-acquisition) because they only pay an affiliate when a sale is made.

Kevin Cornils, CEO of buy.at explains, ‘Affiliate marketing has proven itself as the most cost effective online channel to drive incremental volume. It works for marketers because they only pay for activity that generates genuine sales?” He even went so far as to say that affiliate marketing “is a guaranteed positive ROI if managed correctly.” You can’t get much more glowing than that.