The New York Times today covers Microsoft and their pending battle against Google/DoubleClick. No, not the legal mess they’ve been pursuing—the fight for advertising dollars. With aQuantive‘s and DoubleClick‘s acquisitions earlier this year, Microsoft and Google are now in direct competition in the online advertising arena.
The Times article leads with three of Microsoft’s past endeavors which have enjoyed “varying degrees of success”: Internet Explorer, Windows and the Zune. Internet Explorer sucks (just ask the 100+ people who’ve commented on that post!), Windows is okay (I don’t mind it, at least, but I haven’t “upgraded” to Vista yet), and the Zune thus far has been too little, too late. Not a precipitous way to begin discussing a new business.