DMOZ Delisted?

Last week, Rand Fishkin gave a good round up and reasoning behind what appears to be a recent Google penalty for sub-par directories. It looks like he might be able to add one more devalued directory to his list: DMOZ.

Search Engine Land reports that DMOZ is no longer showing up in search results for keywords [dmoz], [www.dmoz.org], [open directory] or [open directory project]. Pages from subdirectories and several folders deep (and the ‘unavailable’ page) still show up in search results, however, the root page does not:

DMOZ serp

This is just the latest in a string of negative publicity for DMOZ. As we’ve mentioned before, last month, Shoemoney said that his site was removed from the directory after he refused to pay an extorting DMOZ editor. Then Joost de Valk, a DMOZ editor, tried to look into the allegations—and had his editorial account deleted.

Rumor Mill: Microsoft Buying a Stake in Facebook

Is Microsoft shopping for a social network? The Wall Street Journal reports today that Microsoft may be purchasing as much as a 5% stake in Facebook, a share valued at $300-$500 million. The WSJ speculates that a deal like this could push the value of Facebook into the $10 billion range—exactly the price tag investor Tim Thiel named in July. Further rumors state that Google may also be looking to purchase a stake in the social network.

An investment in Facebook could give Microsoft or Google greater opportunities to tie their services in with Facebook at a time when they’ve both recognized that social networking is changing how consumers tap into their core activities, such as Web search and email.

10 Reasons You Should be Using Thunderbird

As an Internet marketer, I do a lot of Internet based research every day. Opening and closing applications to get to the content I need can be a huge pain. Luckily, Thunderbird has a whole host of features and add-ons which together provide an all in one interface for reading and organizing email, RSS, web pages, and newsgroups.

1. Open Source Add-ons: Forget waiting around for Microsoft to update Outlook with that killer feature you know would rock. There is a whole community of developers out there doing just that with Thunderbird add-ons. If someone else hasn’t gotten around to developing your ideal feature, you can always do it yourself!

Google Gets Tough on Quality

By Janet Meiners

Advertisers who want to keep their costs down must keep the quality of their landing pages up. Nothing new. But Google recently reiterated their policies on the Inside AdWords blog.

What does Google reward? In both natural and paid search the answer is quality – from a customer point of view. Google rewards landing pages that are easy to navigate and transparent. I will add trust and credibility. Create landing pages and sites that provide a good experience (quality content) for searchers and customers and Google will be happy.

Google was clear about what is not considered quality. They will:

  • get rid of squeeze pages designed to collect a name and email
  • penalize arbitrage sites that are simply pages of ads
  • eliminate sites that knowingly or unknowingly install software (malware)

Google specifically mentioned they discourage “get rich quick” sites, comparison shopping sites, and travel aggregators. This is where affiliates marketers gasp.

Pilgrim’s Picks for September 24

How was your weekend? Did you get to enjoy the first day of Fall? While you try and figure out where the Summer went, here are today’s top news links.

Google and Click Forensics Face-off

A couple of weeks ago we reported Google’s Shuman Ghosemajumder had attacked Click Forensics latest click fraud report.

Forbes has now taken Shuman’s criticisms and given Click Forensics Chief Executive Tom Cuthbert the opportunity to respond.

Here’s a snippet…

Are your estimates inflated by “fictitious clicks”–clicks that Google doesn’t count?

…All of our data is also based on Google Click ID, and Shuman knows that. He may be correct about other auditors in this space, but what he’s said and the way he said it is misleading.

Rumor Mill: Google’s Gmail Getting New Features?

This is one of two Google rumors that surfaced over the weekend. The other one is here.

Google has a weakness when it comes to keeping new products a secret. According to Garett Rogers, Google uses volunteers to do much of its foreign translation–they provide them when a sentence or two and the volunteers provide the translation. While Google gets all of their translation needs fullfilled for less than minimum-wage, it can make it hard to keep new products a secret.

Rogers first provided us with a screenshot that suggests a new interface for Gmail might be forthcoming.

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Next, Rogers did some additional digging and found more translation screenshots that suggest one of Gmail’s new features will be the much-desired “offline” capability.

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