Marketing Pilgrim

Wow, it’s almost lunch time on the east coast. Let’s see, eat, or continue blogging? Sorry, the stomach wins! You’ll have to make up your own witty Pilgrim commentary for these great news items.

• Google announces AdSense for Mobile content.
• The NYT has scrapped its online paid subscription model. Despite earning $10M a year, the NYT believe it can earn more by selling advertising on free content.
• A new challenger for Microsoft Office and Google Docs. IBM will offer free office software in a group of tools called Lotus Symphony.
• Facebook has announced a $10 million fund to provide grants to companies that build Facebook applications.
• Google Reader is now available in more languages and leaves Google Labs.
• E-consultancy releases notes from their recent roundtable briefing on online PR and reputation management.
• Meanwhile, Dow Jones and Podtech release their whitepaper entitled “Tracking the Influence of Conversations: A Roundtable Discussion on Social Media Metrics and Measurement” (pdf).
• Submit your online marketing campaign for consideration in this year’s Effie awards. You have until October 19th

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