Pilgrim’s Picks for September 21 – Google Overload Edition

Friday, September 21st, 2007 by Andy Beal

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Google has officially taken over the world today. Either I need to fine tune my RSS feeds or just about every marketing news story is about Google.

Google’s Lenoir data center construction is ahead of schedule and bringing new life to the small city.
The mortgage industry may be hurting, but Google doesn’t expect to see a decrease in search spending by the sector.
A man has filed a $5 billion law suit against Google. Why? His social security number, when turned upside down and scrambled, spells Google. The cheek of them to steal the name from him! (via)
As well as the US wireless network auction, Google is making a bid for one in the UK.
Google is set to beg EU for permission to acquire DoubleClick. “Please sir, can we buy some more?”
Google co-founders are now worth $18.5 billion each and are the 5th wealthiest Americans. I remember when they were only worth $5 billion. My, how far they’ve come.

Ok, there are a couple of non-Google stories worth mentioning.

Mixx launches a private beta today. TechCrunch calls them a cross between Digg, LinkedIn and MyYahoo. What exactly does that mean anymore? They all steal feature ideas from each other anyway!
A great observation by Michael Jensen. You don’t have to promote all of your product’s features. Sometime surprising your customers gets them even more excited–and talking about your product.