Comments on: Retailers struggle with multi-channel http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: » How Future Retailers Will Sell Products Online Search Engine Optimization Journal http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html/comment-page-1#comment-32124 » How Future Retailers Will Sell Products Online Search Engine Optimization Journal Mon, 17 Sep 2007 17:36:07 +0000 http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html#comment-32124 [...] (Source) The development of multi-channel marketing is one of the most impactful things happening in internet retail these days. As I have written about before, the idea that customers want to order online but pick up their merchandise in a physical store seems counter intuitive. However, there is growing evidence that they want to do exactly that. This gives a tremendous advantage to multi-channel merchants because not only do they see an increase of online sales but they also see significant upsell revenue once they get their online customers into their stores. [...] [...] (Source) The development of multi-channel marketing is one of the most impactful things happening in internet retail these days. As I have written about before, the idea that customers want to order online but pick up their merchandise in a physical store seems counter intuitive. However, there is growing evidence that they want to do exactly that. This gives a tremendous advantage to multi-channel merchants because not only do they see an increase of online sales but they also see significant upsell revenue once they get their online customers into their stores. [...]

]]> By: Jason http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html/comment-page-1#comment-32123 Jason Mon, 17 Sep 2007 16:40:41 +0000 http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html#comment-32123 REI is another example of a store that does this well. REI is another example of a store that does this well.

]]> By: Mike http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html/comment-page-1#comment-32119 Mike Mon, 17 Sep 2007 14:40:49 +0000 http://www.marketingpilgrim.com/2007/09/retailers-struggle-with-multi-channel.html#comment-32119 Circuit City is the best for this. I love ordering online because then I know that the inventory is there, but then I can pick it up at the store and save on the shipping. Plus, it is nice to get out of the house once in a while. Circuit City is the best for this. I love ordering online because then I know that the inventory is there, but then I can pick it up at the store and save on the shipping.

Plus, it is nice to get out of the house once in a while.

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