Comments on: Scripps Killing the Goose That Laid the Interactive Eggs? http://www.marketingpilgrim.com/2007/09/scripps-killing-the-goose-that-laid-the-interactive-eggs.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doug Mehus http://www.marketingpilgrim.com/2007/09/scripps-killing-the-goose-that-laid-the-interactive-eggs.html/comment-page-1#comment-32155 Doug Mehus Tue, 18 Sep 2007 03:13:58 +0000 http://www.marketingpilgrim.com/2007/09/scripps-killing-the-goose-that-laid-the-interactive-eggs.html#comment-32155 I agree with Jeremy. I hope it's just a seasonal thing for Shopzilla, as I much prefer BizRate over Shopping.com, NexTag, PriceRunner, and related ilk. Perhaps it's a branding issue? BizRate was hugely success pre-name change to Shopzilla. Perhaps they should rebrand the company around BizRate? I know I've filled out several customer satisfaction surveys BizRate sent me by e-mail after purchasing from OfficeDepot.ca, so their partnerships with retailers business definitely is doing something right. For what it's worth... My two cents, Doug I agree with Jeremy. I hope it’s just a seasonal thing for Shopzilla, as I much prefer BizRate over Shopping.com, NexTag, PriceRunner, and related ilk. Perhaps it’s a branding issue? BizRate was hugely success pre-name change to Shopzilla. Perhaps they should rebrand the company around BizRate? I know I’ve filled out several customer satisfaction surveys BizRate sent me by e-mail after purchasing from OfficeDepot.ca, so their partnerships with retailers business definitely is doing something right.

For what it’s worth…

My two cents,
Doug

]]> By: Jeremy Luebke http://www.marketingpilgrim.com/2007/09/scripps-killing-the-goose-that-laid-the-interactive-eggs.html/comment-page-1#comment-32121 Jeremy Luebke Mon, 17 Sep 2007 16:00:50 +0000 http://www.marketingpilgrim.com/2007/09/scripps-killing-the-goose-that-laid-the-interactive-eggs.html#comment-32121 I think Shopzilla is making moves in the right direction to change the tide. Their publisher / affiliate program is hands down better than Shopping.com's program which would be what I considered the leader in CSE affiliate programs. Not only is Shopzilla's program better now, but they not to long ago released their API to general affiliates which should help boost revenue as smaller arbitrage players step up and crank out the mini shopping sites. Time will tell. I think Shopzilla is making moves in the right direction to change the tide. Their publisher / affiliate program is hands down better than Shopping.com’s program which would be what I considered the leader in CSE affiliate programs. Not only is Shopzilla’s program better now, but they not to long ago released their API to general affiliates which should help boost revenue as smaller arbitrage players step up and crank out the mini shopping sites.

Time will tell.

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