Once the Pay Per Call feature is fully implemented later this month, Network Solutions customers will be able to advertise to consumers who are searching for local businesses and wish to interact with a live person. Pay Per Call advertisers will also be allowed to run their ads across the Ingenio advertising network, which consists of free directory assistance service providers, mobile search, leading search engines and Internet yellow page directories.
“The addition of Ingenio Pay Per Call to our suite of interactive marketing products reinforces our commitment to providing our customers with an interactive marketing strategy that delivers more than just Web site traffic,” said Lara Mehanna, product marketing director of Network Solutions. “Pay Per Call’s ability to deliver prospects who are close to a point of sale is yet another way we are helping our pay-per-click customers drive a higher rate of ROI from their interactive marketing campaigns.”
Pay Per Call can be quickly setup using a few easy steps: customers first create a simple text ad, select their service areas and business categories; and set their phone call lead price using a bid for placement system that will help determine how high in the search results an ad will appear. Using Ingenio’s real-time reporting tools, Pay Per Call will also allow Network Solutions search analysts and customers to effectively manage the ROI of a customer’s campaign.
The Pay Per Click service sounds like a useful tool for evaluating online marketing strategies. It will be interesting to see the response from Network Solutions customers.