Friday, September 14th, 2007 by Andy Beal

7

Yahoo Buys BuzzTracker, Preparing Digg Challenger?

The big news from Yahoo today is they will announce the acquisition of news aggregator BuzzTracker. All Things Digital suggests the deal has been done and that Yahoo has paid $5 million, after passing on more expensive options such as Sphere.

So what does BuzzTracker do? It’s kind of like Techmeme…

BuzzTracker creates ?custom content feeds? automatically that aggregate news, blogs, reviews, discussions, video and audio. But to add a level of quality, it handpicks the 90,000 online content sources it uses.

The acquisition demonstrates Yahoo’s continued vision of acquiring eyeballs by buying social media sites. Additionally, All Things Digital suggests Yahoo might be ready to take on Digg…

According to sources at Yahoo, the company has already built a Digg competitor, but has not launched it yet. It is not clear if that effort would be integrated into BuzzTracker or not.

That’s not that far-fetched, especially when you consider Yahoo already has the technology in place.


Social Media Monitoring in Just 60-Seconds. Guaranteed!

Similar Stories in: M&A | Forward: Email This Post

Share this post

Share on TwitterStumble This!Bookmark on DeliciousShare on FriendFeedDigg This!Share on Facebook

 

 

Similar posts you may like...

7 comments on “Yahoo Buys BuzzTracker, Preparing Digg Challenger?”

  1. Omad Says:

    September 14th, 2007 at 11:08 am

    Oh, I love rumors… but the problem is that digg is not the threat, google is. And until they do something about truely challenging google -….it’s all a waste…

  2. Owen Cutajar Says:

    September 14th, 2007 at 11:22 am

    Ohh .. YASBS (Yet Another Social Bookmarking Site)

    Can’t keep up with them all !

  3. Joeychgo Says:

    September 14th, 2007 at 12:32 pm

    I agree. They need to do somthing to give Google a run for its money.

  4. Blog News, Google Moons NASA » WebbyOnline.com Says:

    September 14th, 2007 at 12:49 pm

    [...] Yahoo buys BuzzTracker, Preparing a DIGG Challenger?, by Marketing Pilgrim [...]

  5. burt Says:

    September 14th, 2007 at 2:56 pm

    Yahoo still has a long way to go, though they have improved recently. Many many things could be done much better.

  6. Bidding Web Directory Says:

    September 15th, 2007 at 3:37 pm

    Can’t they do anything more attractive? There are thousand of social bookmarking sites..

  7. As notícias mais quentes da semana em search marketing | Daily Search Blog Says:

    September 16th, 2007 at 6:47 pm

    [...] Yahoo compra BuzzTracker, agregador de notícias tipo Digg. Será que vem mais concorrência para o Digg por [...]