Yahoo to Pull Podcasts
Now, we all know that search engines have troubles with non-text-based documents. So when Yahoo opened Yahoo Podcasts almost two years ago, it looked like things were looking up for finding downloadable and streamed audio broadcasting on the Internet. But now it looks as though Yahoo is changing its mind, with the announcement that they’re closing up shop on October 31:
Right after Yahoo Podcasts opened, it looked as though podcasting were a bubble, when “28% of the people surveyed were aware of podcasting, but only 2% actually listened to podcasts.” However, two years later, podcasting is still around and continues to become more popular, even being used on college campuses. Six months ago, podcasting growth was up 18%—37% had heard of podcasting, and 13% had listened one. So why back out now?
Although they “apologize deeply,” Yahoo offers no explanation or reason for the shut down. It may be part of the predicted downsizing in Yahoo.
But don’t worry, loyal Pilgrims! You can always find the Marketing Pilgrim Podcast right here!