Online retail sales are growing by all accounts—but, paradoxically, this is somehow translated as a negative for the industry, indicating that it’s “immature.”
Of course, there’s the good news:
Online retail sales in the United States jumped 23 percent, to US$28.4 billion, during the third quarter of this year compared with the same July-September period in 2006.
The retail surge was led by sales of video games, consoles and accessories, which showed a year-to-year increase of 199 percent.
And the not-so-good news (emphasis mine):
“Online retail spending continues to grow at rates in excess of 20 percent year-over-year, which suggests that the market is still far from maturity,” comScore Chairman Gian Fulgoni said. “Even online travel commerce, which is a more developed market, continues to experience double-digit gains.”