Comments on: A Study of Trust Online

By: William

William — Fri, 12 Oct 2007 21:51:54 +0000

That’s why some companies pay to bloggers for posts.

By: Lief Larson

Lief Larson — Fri, 12 Oct 2007 15:02:50 +0000

Peopletrusted.com is experimenting with the concept of social trust circles for various websites, product, services, and companies.

By: Friday Links - 12 October 2007 | Real Central VA

Friday Links - 12 October 2007 | Real Central VA — Fri, 12 Oct 2007 11:14:19 +0000

[...] A study of trust online – … half of all consumers trust consumer-generated media and branded web sites. Opinions posted on blogs (or social media) are fairly trusted. In North America 66% say they trust user generated media [...]

By: Karen Zara

Karen Zara — Fri, 12 Oct 2007 08:02:48 +0000

“Who trusts advertising most? Filipinos and Brazilians (67%) were found to be the most trusting of all forms of advertising.”

I had already expressed my skepticism about it by leaving a comment on the article Netizens Trust Each Other for Product Recommendations. Since this piece of (mis)information has been repeated here, I’ll have to repeat my view on it as well. I’m from Brazil, and I can tell you in all honesty that Brazilians are *far* from trusting advertising in the way suggested by this study. Most of my compatriots actually make fun of ads in general.

It would be great to read a comment by a Filipino too.

By: Matt Siltala

Matt Siltala — Thu, 11 Oct 2007 18:09:41 +0000

I think everything that has to do with the search industry is related to trust. You have to have a trusted site to get any love from the G, you have to have built up trust to be recommended to anyone if you are a consultant. If you have that trust you are thriving and doing well. If you are in business and not thriving, then you better start taking a look at your “trust” issues. Great article Janet!