Amazon Increases Payout for Music Downloads
Thursday, October 18th, 2007;
-- Janet Meiners |
Amazon.com is offering affiliates a higher payout on Amazon MP3 music downloads to compete with Apple’s iTunes. At Amazon they call affiliates associates and typically their payouts aren’t very high - around 6%. But to boost adoption of their music downloads they are offering 20% commissions until January 2008.
Compare that to Apple that offers 5% commissions on iTunes. They also priced the downloads slightly lower - some are 98 cents at Amazon while iTunes are at 99 cents. Beginning on January 1st, commissions will drop to 10%, still double that of iTunes.
Amazon has one of the earliest and largest affiliate programs on the internet. Now some of those affiliates have an incentive to promote music along with Amazon’s other offerings.
In response, iTunes recently dropped the prices on DRM-free tracks to 99 cents from $1.29. They are also adding more than two million DRM-free songs to the iTunes Plus service. Total inventory is about 5 million songs to Amazon’s 2 million.
Amazon’s downloads are all DRM-free. Affiliates and customers are winners here. As far as artists and record companies, it’s already an extremely competitive market.
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Category: Affiliate Marketing, Online Advertising
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October 18th, 2007 at 1:17 pm
Maybe we should extend Pilgrim’s Picks to include our favorite music downloads!
October 18th, 2007 at 1:32 pm
It looks like Apple and Amazon have found a nice little battleground.
October 18th, 2007 at 2:24 pm
What would we do if they ever decided to get into SEO?
October 19th, 2007 at 6:22 am
Viva la competition!
October 19th, 2007 at 8:46 am
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October 19th, 2007 at 7:32 pm
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November 28th, 2007 at 11:07 am
After all amazon is very usefull for internet marketers
January 2nd, 2008 at 1:18 pm
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January 2nd, 2008 at 1:53 pm
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