Marketing Pilgrim

The Australian Competition and Consumer Commission (ACCC) has decided to drop Google Australia and Google Ireland from their recent law suit.

The regulator agreed in the Federal Court in Sydney Thursday to drop Google’s Irish and Australian subsiduaries from the action.

“The ACCC case against Trading Post and Google Inc continues,” it said in a statement.

The ACCC is claiming Google (and Trading Post) misled Australian searchers by not clearly labeling paid results from organic results.

Anyone know why they dropped the two subsidiaries? You’d think the ACCC would have a stronger case against Google Australia than the US parent. Maybe they needed to drop them in order to convince the judge they had a case. Back in September, it wasn’t looking too good.

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