The New York Times ran a piece on the social networking site StumbleUpon yesterday. StumbleUpon has 3.5 million registered users. They start with the idea that StumbleUpon gives people recommended web sites based on their interests (sites they give a “thumbs up” to) and history of previously stumbled sites. They want to help you discover new sites that you will probably like.
According to Quantcast and the data I ran Alexa, traffic from StumbleUpon still lags behind Digg. However, in my experience it’s easier and quicker unless you get promoted to the home page or rank highly on the site. I wonder how the model skews these results.
Quantcast chart comparing unique visitors between del.icio.us, digg, and StumbleUpon.
The idea started two years ago. You can download the StumbleUpon toolbar or go directly to the site to log sites. I’ve noticed on my own blog, the posts that were stumbled consistently bring me more traffic. They failed to mention how much spam there is on the site.
StumbleUpon now also lets you build a personal web page and share sites. Google has a similar service called Dice that also recommends web sites but it only does based on your searches and doesn’t include voting.
In May StumbleUpon was sold to the highest bidder. They passed on Google, AOL, and VC firms, and sold to eBay for $75 million. eBay hasn’t changed the site and so far, it isn’t profitable. Like when eBay bought Skype, I don’t quite see a good fit. But founders Geoff Smith and Garrett Camp are not asking questions.
StumbleUpon makes money off sponsored sites which are inserted alongside regular recommendations and are marked as such.
What strategies have brought you the best results?