Comments on: Even Gorillas Love Phil Collins

By: Cialison

Cialison — Mon, 07 Jan 2008 19:23:31 +0000

Bu-ga-ga. Very nice, thanks.

By: Ciaran

Ciaran — Mon, 15 Oct 2007 12:37:07 +0000

It’s a great ad and one that we’ve written quite a lot about (I won’t bore you with a link!)

It’s by the same guys who have done the Sony balls (& paint & now bunnies); they’ve definitely got a knack of getting clients to take a risk…

By: oski

oski — Sun, 14 Oct 2007 14:36:32 +0000

very good

By: Water Portal

Water Portal — Sun, 14 Oct 2007 12:51:32 +0000

fun gorilla, I could not even get what the ad was about, i tried to read but it was small.
but again, gorilla was fun:)

By: Music Software

Music Software — Sun, 14 Oct 2007 12:29:09 +0000

The proof of the chocolate is in eating it! Is the gorilla drumming up business for Cadburys? Their comment took some courage!

By: Anna

Anna — Sat, 13 Oct 2007 18:04:23 +0000

Hehe. sweet..

[link removed]

By: Perde

Perde — Sat, 13 Oct 2007 13:15:18 +0000

That’s one of the best TV commercial I’ve seen in a while. I don’t watch TV too often though, lol.

By: Sheila

Sheila — Sat, 13 Oct 2007 03:23:22 +0000

I can’t imagine the pressure you must feel having a thousand pound gorilla on your back..er..blog.

By: Brian Chappell

Brian Chappell — Sat, 13 Oct 2007 02:47:02 +0000

@andy

“building buzz for the ad-rather than the actual brand.”

I figured this was exactly what they were going for. Figures a british co. would be a little more progressive in doing something like this.

@db

“Its a brave product manager who actually runs with something like this and thats because if the ad fails you’re likely taking a few steps backwards in your career path.”

HA, so true.

By: db

db — Sat, 13 Oct 2007 02:07:16 +0000

The viral nature of an ad like that and the buzz that it can create helps raise the brand above all the other chocolate bars in the market. Its a brave product manager who actually runs with something like this and thats because if the ad fails you’re likely taking a few steps backwards in your career path.

By: Andy Beal

Andy Beal — Sat, 13 Oct 2007 01:48:44 +0000

Just added some notes from Cadbury about the ad.

By: Andy Beal

Andy Beal — Sat, 13 Oct 2007 01:43:01 +0000

@Brian – it’s interesting that you should say that. Woolmington asked the same thing and then vaguely suggested that perhaps it’s all about the passion.

UK ads often focus on building buzz for the ad-rather than the actual brand. If you discuss the ad, you’ll likely remember the brand.

Still, he’s a funky gorilla nonetheless.

By: Brian Chappell

Brian Chappell — Sat, 13 Oct 2007 01:38:11 +0000

Haha Thats great.

But I think thats one of those cases where they absolutely fail to connect the product to the ad, in any shape or form. Is that going to make me buy a cadbury chocolate bar? Probably not.