Evian Water Debuts in Second Life

Wednesday, October 17th, 2007 by Janet Meiners

Evian Water Debuts in Second Life

Evian Natural Spring Water’s marketing slogan is “The most important body of water is your own.” They are helping people improve their bodies – in the virtual world Second Life. Avatars just need to head to Evian vending machines and they can get a new skin.

Avatars come with standard bodies but you can buy another version to suit yourself. Evian says the skins they offer will not just be new but they will be more vibrant and have better texture (I’ve never noticed that level of detail but from the picture below the skin does look very smooth.)

When you buy water, there will be a pop-up with the offer. Choose a skin and you’re avatar will be transformed.

Here’s what the female skins look like (there are designed by RealSKINs and there is skin for men too):

Evian's new skins

Second Life has almost 8 million people from around the world.

Incidentally this is a great marketing tool – links to stories about this promotion are filling the search engines and blogosphere.

Social Media Monitoring in Just 60-Seconds. Guaranteed!

Similar Stories in: Display, Social | Forward: Email This Post

Share this post

6 comments on “Evian Water Debuts in Second Life”

jen_chan, writer SureFireWealth.com Says:

October 17th, 2007 at 10:28 am

At first, it sounds strange how real-life products are being marketed over at Second Life. But when you think about it, there are millions of Second Life residents all over the world. It’s funny how you actually noticed the detail and the change of the avatar’s skin texture. It makes me wonder what else will make its appearance in Second Life next.
jordanj herzog Says:

October 17th, 2007 at 10:05 pm

what a shame !

“Evian says the skins they offer will not just be new but they will be more vibrant and have better texture”

most of skin designer in second life are far better then that
what a joke !

you can’t find their vending machine because no one allow them

it’s just spamming every 30 seconds slogans for evian in 30 meters area

they totally miss the point
Second Life News for October 18, 2007 « The Grid Live Says:

October 18th, 2007 at 2:06 am

[...] Evian Water Debuts in Second Life Evian Natural Spring Water’s marketing slogan is “The most important body of water is your own.” They are helping people improve their bodies – in the virtual world Second Life. Avatars just need to head to Evian vending machines and they can get a new skin. [...]
iVinnie - YOUR Number ONE Virtual News Network - Edita Kaye Editor-in-Chief » Blog Archive » Evian water debuts in Second Life Says:

October 18th, 2007 at 2:39 am

[...] Mode Weighs In on the Thought ControllerVirtual Worlds Reach for the Real World – Tiger WeeklyEvian Water Debuts in Second Life – Marketing PilgrimOnline marketers aim for the kids – Guardian UnlimitedOnline marketers aim for the kids – Guardian [...]
How top brands stay on top: Advertising : allinanchor.com Says:

October 20th, 2007 at 2:57 pm

[...] and Google can always compete with the best of them? It’s all about how much they spend on advertising. So here are the numbers by percent of revenue spent on advertising in 2006, believe me these were [...]
» Evian verkauft virtuelles Wasser in Second Life » Wasser-Info.ch Says:

October 21st, 2007 at 1:09 am

[...] Marketing Pilgrim) Weitere interessante [...]

Marketing Pilgrim