Facebook Sets the Date (for New Ads)
The invitation, sent to advertisers and agencies in New York, arrived carved onto a Lucite brick:
“You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online.”
AdAge speculates that this could be the unveiling of the meaning of a term first used and trademarked by Facebook last month, “SocialAds”:
described as “advertising and information distribution services, namely, providing advertising space via the global computer network [and] promoting the goods and services of others over the internet.”
Naturally, AdAge hits on Facebook’s most obvious strength—the vast amount of personal information its users have volunteered. Many users have expressed concerns for their privacy when they’ve heard about Facebook’s advertising plans. However, according to AdAge:
This does lead to an inherent weakness in the system:
And, of course, all of Facebook’s ad-targeting plans presume people are honest and real about the information they offer up about themselves on the site.
While the concern is legitimate, I think that people on Facebook are generally more honest in their profile information than on, say, MySpace (where my teenage sister claims to be 100+ years old).
Facebook’s event will be held November 6. But will Facebook have been acquired by then?