In fact Charlie goes into a fairly in depth discussion of acquisition not only of space in NYC, but also talent, legal advice, and funding. With all of that said Charlie feels that the true value of success is most likely industry knowledge and expertise above and beyond anything else.
This expertise would cover not only the details of the industry but also personal reputation, contacts, relationships and a support network. Without having these types of resource available, Charlie strongly suggests that startup founders might not be ready for their venture. I think this is the important part of the equation. Just because someone has a great idea, or is passionate about an idea, doesn’t always justify the need to start a business around it, at least not right away.
While the entrepreneurial spirit seems to be alive and well in many folks, creating a startup from scratch takes more than just will. In the end Charlie has a lot of good reasons why a startup can thrive in NYC, but he also has a lot of good ideas on how, why, and what resources a founder should have available to them before taking the plunge.