Funeral Home Plans a Social Network
Ok, this post has nothing to do with funeral homes, but I bet the headline made you go “huh?”
That’s the reaction I had when reading news that natural language search engine Hakia will launch a new social network next week.
…called “Meet Others.” It will give you the option, from a search results page, to jump to a page on the service where everyone who searches for the topic can communicate.
Why? All I’ve heard over the past few years is how searchers are scared of sharing their search data with the search engines and the rest of the world. Now Hakia wants us to share our search for “how to rob an ATM” with others?
I knew it wasn’t far off, but it’s arrived sooner than I thought. What has? The social networking insanity that has everyone believing just because MySpace and Facebook are hot property, every site needs a social network.
Seriously, I don’t even want Google tracking my search history, let alone
Hakia sharing it with a complete stranger!
What do you think? Would you use Hakia’s service? Any other examples of sites that really shouldn’t touch social networks? Or, maybe you do know of a funeral home that has a social network.
UPDATE: Added emphasis and corrected a small typo. Seems it wasn’t clear the service is “opt-in.” Hakia also added this…
This is how it works: You ask a query “how to rob an ATM” and will receive your hakia search results. You will also see an icon on the top of search results that says Meet Others who asked the same query. If you click on the button, you fall into a room (if the room exists) of people who have 1) asked the same or similar query; 2) decided to post a message to the room. They can do so by posting the message and clicking on the authentication link they will receive to confirm the posting- just like in Craigslist. It is a voluntary act and the participant decides how to be contacted: via email (which is masked); IM (Skype of MSN).