Google Challenges Baidu for China Market Share

Thursday, October 4th, 2007 by Andy Beal

Google Challenges Baidu for China Market Share

It’s interesting to watch Google’s growth in China. When you look at Baidu, you think they’re too well entrenched and will always be #1.

The scenario reminds me of the US search market. You look at Google’s dominance and doubt whether another search engine will ever be able to challenge–Google’s just too well entrenched.

Well, Google’s proving that the #1 spot can be challenged–at least in China. Reuters is reporting Google grew its market share by 4% (to 22.8%) while Baidu grew just 1% (to 58.1%).

Maybe this will give Yahoo, Microsoft, and Ask.com hope that they too can challenge Google’s #1 US dominance. Then again, they might be thinking “crap, Google’s going to dominate the entire world!”

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12 comments on “Google Challenges Baidu for China Market Share”

Bushido Says:

October 4th, 2007 at 11:50 am

It’s important not to forget that the laws of common sense do not apply to China and many other Asian countries (I mean that in a good way). eBay Japan closed while Yahoo Shopping stole its share.

What I’m saying is Google could probably make it… or maybe not.
» 2007 » October » 04 » Next Great Thing Says:

October 4th, 2007 at 6:06 pm

[...] Google Challenges Baidu for China Market Share [Marketing Pilgrim] Google expands its market share in China by 4% to 22.8%. Baidu, China’s leading search engine, commands 58.1% share but only grew by 1% from last quarter. Related: Google says closing gap with rival Baidu in China [Reuters] [...]
» 2007 » October » 04 » Next Great Thing Says:

October 4th, 2007 at 6:06 pm

[...] Google Challenges Baidu for China Market Share [Marketing Pilgrim] Google expands its market share in China by 4% to 22.8%. Baidu, China’s leading search engine, commands 58.1% share but only grew by 1% from last quarter. Related: Google says closing gap with rival Baidu in China [Reuters] [...]
» Whyville Reaches Tweens, Alpha Kitty Prowls YouTube, Google Chases Baidu & More » Next Great Thing Says:

October 4th, 2007 at 6:10 pm

[...] Google Challenges Baidu for China Market Share [Marketing Pilgrim] Google expands its market share in China by 4% to 22.8%. Baidu, China’s leading search engine, commands 58.1% share but only grew by 1% from last quarter. Related: Google says closing gap with rival Baidu in China [Reuters] [...]
SEO in China Says:

October 5th, 2007 at 2:59 am

Well according to (chinese) government-owned CNNIC Google’s market share has been shrinking over the last year, check our relative blog post at http://www.seo4china.com/blog/?p=29
Water Portal Says:

October 5th, 2007 at 4:34 am

Google grew by 4% but to reach Baidu they have to grow by at least 20%, does not sound like a competitor for Baidu, Google is weak in Russia too, using RuNet as user I can say that russian Yandex delivers much better results than Google in russian.
Rahul Says:

October 5th, 2007 at 8:15 am

But Google is a company like its own,
may be they just would!
tarihteneski Says:

November 5th, 2007 at 5:08 pm

Technology is not how much you have run, yet how much your speed still is. Nobody can know what the future shall be for sure.
חורים ברשת » Archive » החיפוש של וואלה - האם זה מאוחר מדי? Says:

January 14th, 2008 at 3:22 pm

[...] בכל מדינה בה הייתה מלכתחילה תחרות. בסין למשל, יש לגוגל כ-23 אחוזים בלבד. בארצות הברית מדובר על 65 אחוזים, ועל אף שבשתי המדינות [...]
Sagem Phones Says:

March 2nd, 2008 at 11:32 am

I think Google also bought g.cn or something like that to get more Chinese visitors.
Baidu Marketing Says:

October 10th, 2008 at 10:41 am

Nah, this isn’t happening anytime soon, they should try to lock that #2 spot instead…
Insider Out Says:

December 2nd, 2008 at 11:37 am

Baidu is dominant because it reaches its users on an emotional level, not a functional one. Google entered in China acting as a saviour, but users were obviously unsatisfied and switched when Baidu came in afterwards.

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