MoveOn.org is quite savvy online and has a large marketing budget. They protect their trademarked term too. So when campaign ads for Republican Senator Susan Collins used their trademarked name, they had the ads removed. Google told FOX News on Friday that it wasn’t politics, but their trademark bidding policy that was the issue. Google will pull ads (Google AdWords) on trademarked terms if the trademark owner complains.
Lance Dutson, the internet marketer for Collins campaign thinks Google is being unfair. He’s not arguing Google policy, he thinks his small advertising budget shouldn’t be shut down.
Fox quoted him as saying: “They (MoveOn) feel compelled to run nine television ads in the Maine market more than 12 months before the election, spending a million dollars attacking Sen. Collins, but when we seek to spend 50 to 75 cents on a Google ad to bring attention to this with MoveOn, they get the lawyers out and they come after it and shut it down,” Dutson said.
This is standard procedure with Google and it seems like Dutson thinks they should get a break anyway. Obviously, he’s not a fan of MoveOn.org, a liberal political group whose whole purpose is to get democrats elected by raising money for their campaigns. Dutson bid on terms like Susan Collins, and used the word MoveOn in the ad copy.
Collins wanted people to know how to contribute to her cause – to fight MoveOn’s efforts to elect her opponent, Rep. Tom Allen, a democrat. She posted the rejected ads on her campaign blog. Now perhaps she should do a search engine optimized press release. It doesn’t seem she has much chance of winning against Google’s policies.