Posted October 16, 2007 5:00 am by with 28 comments

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image Are you an online marketer trying to keep up with latest news and trends? Do you wish you could find a one-stop resource? Could you also use $10,000 of AdWords spending? Read on!

Forums are useful for threaded conversations, blogs are good for industry news, and social bookmarking sites help us figure out what it is popular. Take those channels, blend them together, and you get a brand new community called Gooruze.

After months of testing, Gooruze launches to the public today, promising to help marketing professionals share advice and learn from each other. It’s the first “online marketing” community where the content is created and rated by its members.

Using the same robust platform that already powers the successful network, Gooruze brings a blend of Digg, Sphinn, Webmaster World, and SEOmoz. The community launches with a fine group of “Founding Gooruze” (of which I am one of them) but offers a level playing field for all members.

TechCrunch’s Duncan Riley is a “Founding Gooruze” and explains why he’s personally involved.

“The part of the Gooruze pitch that particularly appealed to me was the notion of making online marketing information accessible. Let’s face it: this isn’t exactly an under-represented vertical, and there are many, many good SEO and general online marketing sites out there. What does lack though is accessible content, particularly for folks who may be starting out or looking to upgrade their knowledge sets.”

Ok, here’s a quick run down of what you’ll get out of Gooruze.

1. The Gooruze Homepage


2. Profiles

If you’ve been using Facebook to connect with other marketers, you’ll love the profile and “friends” component in Gooruze.


3. News

There’s a place to submit and vote on the latest online marketing news:


4. Articles

There’s a section for you to share your own internet marketing advice, and vote on articles you read:


5. Questions & Answers

Have a question about online marketing? Know the answer to someone’s question?


6. Groups

Passionate about a topic? Join a group or start your own one.


7. Much More

There are many, many more features, including:

  • Monitor all activity on Gooruze from a single screen
  • RSS feeds for your favorite members or topics
  • Start a Gooruze blog or import the RSS feed from your existing blog
  • Your own personal “lounge” to share your thoughts with other members
  • Tag clouds so you can pinpoint new items that match your interests

Not only is Gooruze going to be a great place for any online marketer to hang their hat, but by joining, you’ll automatically gain entry to win $10,000 in AdWords spending!

After considering building a community for Marketing Pilgrim, I found Gooruze to be so darn perfect, that I just decided to team up with them instead. I hope you’ll join me. :-)

  • Music Software

    I am very happy to hear of this development. While I do not contribute much, I do comment on Marketing, it being my profession. I shall certainly be visiting regularly.

  • William

    Interesting community, try to register.

  • Brian Chappell

    Seems like a great idea. I have already learned a bunch, after being involved for only a few short days.

  • Dan Schawbel

    Judging by the avatars, it seems to already have the key players in the marketing field.

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  • Clay Cook

    Hey Andy,

    Great blog post about Gooruze.
    It’s a pleasure to have you as a Founding Gooru.


  • Steven Bradley

    Nice review Andy. You convinced me to register and when I have a few more minutes I’ll check through the site more thoroughly.

  • Solomon Rothman

    That’s a large staff (founding gurus) to support off a new site.

    I think the domain name you choose is relatively terrible, Is there a particular reason you didn’t spend the $1,000-$2,000 it costs to get a short, easy to remember, and correctly spelled name?

    In contrast I believe the domain name of this site: “marketingpilgrim” is excellent.

  • Becky Carroll

    Hi Andy, thanks for the overview of Gooruze. It looks pretty cool.

    Questions: how is it different from sites like MarketingProfs, which have forums, blogs, as well as seminars and articles? Also, do you know if it will interface with Facebook so we don’t have to start another new “friends” list?

    Of course, you may not be the right person to answer these questions, so just point me in the right direction! :-)


  • Andy Beal

    @Becky – Gooruze aims to bring more of a social interaction and networking that I believe Marketing Profs lacks. The best thing to do is sign-up and check it out. There’s a “features request” group there where you can suggest a Facebook interface.

    I hope to see you over there!

  • Becky Carroll

    Thanks, Andy – I will check it out!

  • Andy Beal

    @Solomon – fortunately, Gooruze doesn’t have to support all of us.

    I’m sure if was available for a good price, we would have snapped it up. Flickr and are our inspiration that badly spelled domain name won’t hold you back. 😉

    You’d be surprised at the number of domain names that weren’t available before I managed to get 😉

  • Terry Howard

    The site is a superb idea, and I am eager to see it come into it’s own, but this launch… It seems undercooked. This site is for SEOs and related professions, but it needs SEO in a majorly bad way and there’s no way it’s going to retain members of the feed juggling online marketing audience without RSS oozing from every pore. I’m sure they’ll work it all out, and my guess is the launch was done to coincide with SMX Social, but I’m not so sure a bad launch is better than a timely launch.

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  • Sandi Bauman

    Thank you for the very well written, informative post on the new site… I’m off to go check it out!

  • ppc廣告服務

    The best thing to do is sign-up and check it out. There’s a “features request” group there where you can suggest a Facebook interface.

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  • Busby SEO

    And wow, you’re one of the top member 😀

    Busby SEO’s last blog post..By: chodirin