Halloween is a big holiday for spending. Reports that the figure is between $5-7 billion in spending and the average adult spends $65 on the holiday. Just ask Kate Maloney who at 26 made the Inc 500 list as founder and CEO of Costume Craze.
Here’s how Halloween spending breaks down: $21 for candy, $12 for cards and $38.50 for costumes (see this post on popular costumes for the season). Halloween decorating is also a big industry, second only to Christmas. Unity Marketing says decoration sales grew 21 percent to $3.2 billion in 2006 over 2005.
I always enjoy how into Halloween and other holidays Google gets. I wish other retailers would follow suit. My question of the day – why the restaurant The Melting Pot doesn’t make a Halloween version of fondue.
What is Halloween about for you? For me, forget candy, it’s all about the costumes. No other day of the year can you see an overweight man with a beard in a purple cape and underwear walking across the grocery store parking lot. I love the little bird costume I saw on a toddler with her teetering legs in tights poking out the bottom. It’s creativity that everyone can see.
Happy Howling!
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6 comments on “Halloween – Big Business”
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Jordan McCollum Says:
October 31st, 2007 at 3:10 pm
If the average adult spends $65, why do the average amounts spent total $71.50?
I wish I’d only spent $65 (or $71.50) on Halloween this year!
Furniture Store Says:
November 1st, 2007 at 4:00 am
I agree Halloween has to be all about the costume! The weirder the better:)
pho ones Says:
November 1st, 2007 at 8:29 am
happy halloween!
Zen Says:
November 1st, 2007 at 8:34 am
The bad thing about this is that it mostly applies for the US.
Steven Bradley Says:
November 1st, 2007 at 5:36 pm
My only regret with Halloween spending is I now have candy here that my waistline would prefer wasn’t here.
All I want for Christmas is more traffic at Brisbane SEO Blog Says:
November 5th, 2007 at 7:55 am
[...] Meiners from Marketing Pilgrim explains how Halloween is big business with $5-7 billion in total spending in the US with the average adult coughing-up $65 on the [...]