Comments on: How the BBC is going to kill Netscape http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bushido http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34867 Bushido Mon, 22 Oct 2007 11:38:37 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34867 Couldn't they just use AdSense in the mean time? :P Couldn’t they just use AdSense in the mean time? :P

]]> By: Ciaran http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34827 Ciaran Sun, 21 Oct 2007 11:24:53 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34827 Deb - I did read it, I guess I just didn't understand it (not sure I do now); anyway, apologies. I'm not sure whether you're suggesting that they could 'monetise' being a trusted brand, because in a way I guess that is what they are trying to do now (i.e. selling ads off the traffic they have built up through their status as an impartial news provider). It would be great if the government would invest more in the World Service and, through that, the international version of the site, but it's just not a vote winner. Or do you mean that they should follow Wikipedia's business model? I'd love to see what the Daily Mail's reaction would be if funding was brought in from someone who got rich from an 'erotic search-engine'. ;) With regards to the Beeb's problems the whole reason that they are in these straits is because they are not being allowed to raise the licence as much as they wanted; the BBC has many faults, but being short £2 billion is not, I don't think, something we can blame on them (their handling of the crisis is a different matter). Deb – I did read it, I guess I just didn’t understand it (not sure I do now); anyway, apologies.

I’m not sure whether you’re suggesting that they could ‘monetise’ being a trusted brand, because in a way I guess that is what they are trying to do now (i.e. selling ads off the traffic they have built up through their status as an impartial news provider). It would be great if the government would invest more in the World Service and, through that, the international version of the site, but it’s just not a vote winner. Or do you mean that they should follow Wikipedia’s business model? I’d love to see what the Daily Mail’s reaction would be if funding was brought in from someone who got rich from an ‘erotic search-engine’. ;)

With regards to the Beeb’s problems the whole reason that they are in these straits is because they are not being allowed to raise the licence as much as they wanted; the BBC has many faults, but being short £2 billion is not, I don’t think, something we can blame on them (their handling of the crisis is a different matter).

]]> By: Deb Harrison http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34825 Deb Harrison Sun, 21 Oct 2007 10:44:02 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34825 Ciaran with all due respect, you didn't read my comment in full. Unless they do a Wiki and go for the “trusted brand” approach. Which being a World Service would work. Was my next line. The Beeb are having problems at the moment: They are shedding 2,500 jobs at the moment and because of that a strike is looking to be imminent. This will lead to more repeats on TV, less workforce and probably an increase in TV licence. Hmm, I am not sure I trust the BBC all that much now. Ciaran with all due respect, you didn’t read my comment in full.

Unless they do a Wiki and go for the “trusted brand” approach. Which being a World Service would work. Was my next line.

The Beeb are having problems at the moment: They are shedding 2,500 jobs at the moment and because of that a strike is looking to be imminent. This will lead to more repeats on TV, less workforce and probably an increase in TV licence.

Hmm, I am not sure I trust the BBC all that much now.

]]> By: Ciaran http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34823 Ciaran Sun, 21 Oct 2007 09:57:31 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34823 "how else could they monetise their site." Surely the question is, as Kelvin suggests, why should they have to? “how else could they monetise their site.”

Surely the question is, as Kelvin suggests, why should they have to?

]]> By: Deb Harrison http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34786 Deb Harrison Sat, 20 Oct 2007 10:48:23 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34786 They don't allow adverts on the BBC TV/radio channels, but on the other side of the coin, how else could they monetise their site. Unless they do a Wiki and go for the "trusted brand" approach. They already have a search engine but even thats nothing special. They don’t allow adverts on the BBC TV/radio channels, but on the other side of the coin, how else could they monetise their site. Unless they do a Wiki and go for the “trusted brand” approach.

They already have a search engine but even thats nothing special.

]]> By: kelvin newman http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34737 kelvin newman Fri, 19 Oct 2007 19:35:41 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34737 It's a huge departure but given what a huge success outside the UK their website it was difficult for them to resist for ever. The argument goes why should a british tax pay for international entertainment... Problem is it is sets a dangerous precedent for bbc. I'm one of the few people who don't mind paying a tv license for what they currently offer. Sometimes feel I'm in a minority though It’s a huge departure but given what a huge success outside the UK their website it was difficult for them to resist for ever. The argument goes why should a british tax pay for international entertainment…

Problem is it is sets a dangerous precedent for bbc. I’m one of the few people who don’t mind paying a tv license for what they currently offer. Sometimes feel I’m in a minority though

]]> By: Ciaran http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html/comment-page-1#comment-34709 Ciaran Fri, 19 Oct 2007 16:03:44 +0000 http://www.marketingpilgrim.com/2007/10/how-the-bbc-is-going-to-kill-netscape.html#comment-34709 Glad you liked the post Kelvin. Most of the press over here is about the fact that this is the 1st time the Beeb has ever taken ads (which is obviously big news), but they're ignoring what it will almost certainly do to the market (maybe because they'll get hit too? One side-point is that the Guardian is suggesting that research the BBC did in the US showed that American visitors would lose trust in the site if it does start taking ads. Looks like they're between the proverbial rock & hard place. Glad you liked the post Kelvin. Most of the press over here is about the fact that this is the 1st time the Beeb has ever taken ads (which is obviously big news), but they’re ignoring what it will almost certainly do to the market (maybe because they’ll get hit too?

One side-point is that the Guardian is suggesting that research the BBC did in the US showed that American visitors would lose trust in the site if it does start taking ads. Looks like they’re between the proverbial rock & hard place.

]]>