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Hulu.com is Ready for Failure Launch

image After months of hype and positioning, NBC/News Corp-back Hulu.com is ready to launch–and we assume ready to fail.

Hey, we’re not suggesting the YouTube and Joost online video rival is going to be bad, but even their CEO warned us to expect failure. Fortunately, they also expect to "fail fast"–something Mike Moran would approve of.

As part of today’s beta launch, Hulu has announced new deals with Sony Pictures and MGM Studios. According to Reuters…

…Hulu will offer about 90 TV shows from the four companies and smaller partners ranging from current prime-time hits such as "Heroes" and "The Simpsons" to vintage shows "Miami Vice" and "The A-Team."

It will also make about 10 feature films available including "The Breakfast Club" and "The Blues Brothers."

Video Sharing–the legal way

What’s cool about Hulu is that it will allow you to share and embed its content. In fact, you’ll be able to share specific video clips. According to the web site…

Hulu lets you easily share your favorite videos via email or embed them on your own website. You can even choose to share the entire video or just one scene. By selecting the share or embed feature, you have the option of selecting your own start and stop point in a video to create your own fun video clips.

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Sadly, we’ve not yet seen the beta, so that’s about as much as we can share. If you’ve given it a test drive, leave us your thoughts below. Thanks!

  • http://www.jaankanellis.com Jaan Kanellis

    and this is all free?

  • http://www.marketingpilgrim.com Andy Beal

    Yup!

  • http://www.watersubject.com Water Portal

    interface is great and being backed by content producers Hulu could offer content that YouTube and others cannot but, its very probable that users will download the content and upload it to other websites, say YouTube just because they can get more viewers in there, just to make their channel popular.

  • John Pusinsky

    Hulu is great! The video quality is just as good as standard TV, which makes it far better than Youtube. This is the greatest tool ever dreamed up for combating P2P pirates. Hey after all the old saying goes,”If you can’t beat them, join them.”.

    My only beef with them is they need more content! I would like to see some movies from AMC or TCM. Even some stuff from PBS. Classic Dr Who with Tom Baker.

  • http://www.orangecountywebtv.com Ivan Cardenas

    Hulu is going to be a great success! The video quality is the best. Also, they plan to have HD soon. Congratulation Hulu! Keep up the great work!

  • http://cultural-alchemist.blogspot.com Cultural Alchemist

    I have access to Hulu’s beta test site. The video quality is great–it almost looks like HD. You can even post full-length TV shows to your site or blog. And they offer shows that are only available on cable. If your busy like me, it’s a great way to catch up on missed shows.