Comments on: Is Virtual World Advertising Harmful to Kids? http://www.marketingpilgrim.com/2007/10/is-virtual-world-advertising-harmful-to-kids.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Deb Harrison http://www.marketingpilgrim.com/2007/10/is-virtual-world-advertising-harmful-to-kids.html/comment-page-1#comment-34913 Deb Harrison Mon, 22 Oct 2007 19:08:42 +0000 http://www.marketingpilgrim.com/2007/10/is-virtual-world-advertising-harmful-to-kids.html#comment-34913 I have recently finished a child's website for a food brand and in the company's privacy policy, we had to disclose what info we were collecting, why we were collecting it and what would happen to it after it had been collected. Being a mother of 2, it is very easy to see why guidelines are needed to protect kids online: From a very early age, children are little consumers because they are the most impressionable age group: They see the TV, hear the radio, see adverts and logos and view online. They see what they want and the parents normally foot the bill, making them an ideal target for marketers. My son wants most of the stock at Toys R Us for Christmas. Advertising isn't harmful to kids, but it can seriously damage a family's health. I have recently finished a child’s website for a food brand and in the company’s privacy policy, we had to disclose what info we were collecting, why we were collecting it and what would happen to it after it had been collected.

Being a mother of 2, it is very easy to see why guidelines are needed to protect kids online: From a very early age, children are little consumers because they are the most impressionable age group: They see the TV, hear the radio, see adverts and logos and view online. They see what they want and the parents normally foot the bill, making them an ideal target for marketers.

My son wants most of the stock at Toys R Us for Christmas. Advertising isn’t harmful to kids, but it can seriously damage a family’s health.

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