Marketing Pilgrim's "Local" Channel

Sponsor Marketing Pilgrim's Local Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Local Mobile Apps from YellowPages.com



Now you can let your fingers do the walking in a whole new way. Long the master of local, YellowPages.com has unveiled another effort to dominate local search—this time on your phones. With its new downloadable local mobile search apps, you can find the best restaurants, stores and other businesses near you.

This is delivered through a partnership with AT&T—the apps are available for not only the iPhone but 20 other AT&T devices. It looks like you may be out of luck unless you have an AT&T phone. Of course, since AT&T owns YellowPages.com, this isn’t entirely surprising.

I don’t quite get this part of the release, though:

iPhone users can now easily find local businesses and services by going to www.yellowpages.com on their Safari browser and inputting a search term or category and location.

Now, is it just me, or does forcing your users to go to your website kind of defeat the purpose of creating a downloadable web app?

Overall, these apps sound pretty useful. They:

  • let you save your favorite listings and locations
  • use auto-complete (which we know can be a huge time saver—or the most annoying feature on the planet)
  • provide ratings and automatic “click”-to-call features for business listing
  • give maps and driving directions—as well as biking and walking directions.
  • use GPS (in phones with GPS enabled) automatically in maps and directions.

Sigh. I wish my phone could do that. The apps join YellowPages.com’s other efforts in the mobile arena, including a SMS-based 411 service for local businesses (YP411) and the ability to send results from YellowPages.com to your mobile phone, including driving directions.

It does seem, however, that AT&T has an awful lot of control in this arrangement.

  • http://emad.fano.us/blog/ emad

    “Now, is it just me, or does forcing your users to go to your website kind of defeat the purpose of creating a downloadable web app?”

    iPhones, unless they’ve been unlocked, do not allow you to download/install an application. Instead, you access their website which has been specifically built for the iPhone.

  • mike

    There has been a lot of confusion over this today. This is only a downloadable app for 20 model phones – not including the iphone.

    For the iphone, as suggested by emad, it is a mobile website accessible by the safari browser, that users have to navigate to in order to use.

    This could change in early ’08 when the iphone releases it’s SDK to the developer community to develop apps that users can download directly to their iphone home screens.

    Until then, emad is right that you can only download apps to unlocked devices. And that is only being done by a small segment of tech savvy individuals.

    In the meantime all of the innovation for mobile local search products for the iphone have to reside on the mobile web and be accessed through safari.

    More details about the these distinctions are here:

    http://blog.kelseygroup.com/index.php/2007/10/30/yellowpagescom-launches-iphone-app/

  • Jordan McCollum

    Thanks for the clarification, guys. The confusion has probably stemmed from the fact that YellowPages refers to their iPhone-ready site as an “application” in the release.

  • mike

    I agree, they do make it confusing.

  • Bryan Erskine

    Actually, yellowpages is just following Apple’s lead. All iPhone optimized web sites are actually referred to as ‘web applications’ or web apps, for short. They’re Web 2.0 applications. Check it out on Apple’s site at http://www.apple.com/webapps — lotta good stuff there.

  • Pingback: YellowPages.com Local Applications for the iThing « LocalMN Blog

  • http://www.youtube-video-izle.com vidi

    They could have added the application an online reservation system based on SMS messages. So, you could make your reservation when you learn a restaurant or hotel near you.

  • Pingback: Google Introduces New Zagat’s For Web and Mobile ,Vancouver Island, Canada

  • Pingback: Google Introduces New Zagat’s For Web and Mobile ,Vancouver Island, Canada

  • Pingback: HWPCC News » Blog Archive » Google Introduces New Zagat’s For Web and Mobile