MySpace Platform to Rival Facebook’s?


TechCrunch is sharing more developer platform rumors this week. Last month, Michael Arrington predicted a set of new APIs from Google which will lead to a “Google Platform,” analogous to Facebook’s (only more open, of course). Now he says that MySpace is planning its own developer platform.

The MySpace Platform would work very much like Facebook’s. As TechCrunch puts it, the platform:

will essentially be a set of APIs and a new markup language that will allow third party developers to create applications that run within MySpace. Developers will be able to include Flash applets, iFrame elements and Javascript snippets in their applications, and access most of the core MySpace resources (profile information, friend list, activity history, etc.). Applications will need to be hosted on MySpace servers.

And in a big change in strategy for MySpace, developers will be able to serve their own advertising within their applications, and keep 100% of the revenue (Facebook also allows this).

Remember how right before they acquired PhotoBucket, MySpace blocked the photo-sharing site because it shows advertisements at the end of users’ photostreams? Those two companies quickly made up (and bought up)—and now MySpace looks to be revising that aspect of its ToS, at least for developers.

The reception on TechCrunch has been mixed. It’s almost as though you can tell which commenters are MySpacers and which ones are Facebookers ;) .

Most people, however, are taking the same “wait and see” attitude that we’ve seen for Facebook’s platform. While Facebook’s platform has had its successes, if MySpace’s version can make developers some real money, this could become something that sets them apart from the crowd—rather than how it looks now, a sad attempt at playing catch up.

  • http://www.audiomecca.com/music-software/ Music Software

    Yes, it will be best to wait and watch.

  • http://www.rollettmarketing.com Greg

    If Myspace does it right, and really allows developers and companies to make a few bucks, this could be the hit that Myspace needs to get out of their slump. It’s almost become a Yankees-Red Sox battle with Myspace being knocked out in the first round of the playoffs. Now is their offseason and the launch of the open platform could be the start of a promising spring training session. I know that I’ll be watching and waiting!