The MySpace Platform would work very much like Facebook’s. As TechCrunch puts it, the platform:
And in a big change in strategy for MySpace, developers will be able to serve their own advertising within their applications, and keep 100% of the revenue (Facebook also allows this).
Remember how right before they acquired PhotoBucket, MySpace blocked the photo-sharing site because it shows advertisements at the end of users’ photostreams? Those two companies quickly made up (and bought up)—and now MySpace looks to be revising that aspect of its ToS, at least for developers.
The reception on TechCrunch has been mixed. It’s almost as though you can tell which commenters are MySpacers and which ones are Facebookers .
Most people, however, are taking the same “wait and see” attitude that we’ve seen for Facebook’s platform. While Facebook’s platform has had its successes, if MySpace’s version can make developers some real money, this could become something that sets them apart from the crowd—rather than how it looks now, a sad attempt at playing catch up.