NBC’s The Office Social Network Takes Off
It’s hard to go anywhere on Facebook without seeing an app based on the popular sitcom, The Office. NBC has started to capitalize on this social currency with a social network of its own. Launched last month, the social networking site, Dunder Mifflin Infinity
But the 12.5% conversion rate isn't the only impressive stat the network can boast. According to MediaPost,
NBC must have known that “The Office” had a highly engaged audience when a newsletter promoting its new site was met with a 73% unique open rate and a 56% unique click-through rate.
So maybe not everything NBC touches withers and dies.
(Disclaimer: I’m still mad at NBC for delaying Law & Order‘s season premiere until January. )