Netizens Trust Each Other for Product Recommendations
Thursday, October 4th, 2007;
-- Andy Beal |
Nielsen has released a survey of 26,486 web users from around the world and discovered that we all prefer the recommendations of others over advertising. Shocker! 
- 78% of survey respondents trust recommendations from other consumers.
- Newspapers came second with 63%, and online opinions third with 61%.
- Search engine ads (34%), banner ads (26%), and mobile text ads (18%) made up the least trusted.
- American’s trusted blogs more than any other country, with 66% of us trusting blogs for product and service recommendations.
- The countries most likely to trust advertising? The Philippines (67%), Brazil (67%) and Mexico (66%).
- Meanwhile the Danes don’t trust any advertising (28%).
Read the full report for more juicy stats.
Hat-tip E-consultancy.
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Category: Online Advertising, Research
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October 4th, 2007 at 11:53 am
In my opinion, the best thing is to read here and there, analyze different opinions and then make a choice. Don’t trust any single source blindly.
October 4th, 2007 at 1:02 pm
Wow people prefer recommendations. Shocking indeed.
I think it’s interesting that ads on a search engine are trusted almost twice as much as an ad on a mobile device. I’d imagine a lot of that has to do with mobile still being new and people not yet ready for the ads.
I also find it interesting that Americans are the most trusting when it comes to blogs. Are we also responsible for creating the most blogs? Are we just reading more blogs?
October 4th, 2007 at 8:51 pm
Being from Brazil, I find this survey’s results very strange. Most people over here actually tend to poke fun at ads. Of course there are those who’ll trust advertising; still I doubt those high numbers.