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Netizens Trust Each Other for Product Recommendations



Nielsen has released a survey of 26,486 web users from around the world and discovered that we all prefer the recommendations of others over advertising. Shocker! ;-)

  • 78% of survey respondents trust recommendations from other consumers.
  • Newspapers came second with 63%, and online opinions third with 61%.
  • Search engine ads (34%), banner ads (26%), and mobile text ads (18%) made up the least trusted.
  • American’s trusted blogs more than any other country, with 66% of us trusting blogs for product and service recommendations.
  • The countries most likely to trust advertising? The Philippines (67%), Brazil (67%) and Mexico (66%).
  • Meanwhile the Danes don’t trust any advertising (28%).

Read the full report for more juicy stats.

Hat-tip E-consultancy.