Comments on: NYT Editors Reckless with Title-bait? http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Terry Howard http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html/comment-page-1#comment-34921 Terry Howard Mon, 22 Oct 2007 21:41:35 +0000 http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html#comment-34921 Well isn't the news industry the original link baiters? What is "Is their a killer lurking in your cupboard? Tune in tonight to find out what is killing your children! Only on News Channel 8!" if not link bait! I caught a local news station's website doing almost exactly what you mention. They had an article about how the police used MySpace posts and instant message logs to determine a suspect in a murder. Despite the article focus being on the police use of technology to catch criminals and having no mention of email itself, the headline was "Could an Email Get You Killed?" I had to read the article a couple times because I thought surely I missed something. Here's the article, read it for yourself: http://www.cfnews13.com/News/Local/2007/9/26/could_an_email_get_you_killed.html Well isn’t the news industry the original link baiters? What is “Is their a killer lurking in your cupboard? Tune in tonight to find out what is killing your children! Only on News Channel 8!” if not link bait!

I caught a local news station’s website doing almost exactly what you mention. They had an article about how the police used MySpace posts and instant message logs to determine a suspect in a murder. Despite the article focus being on the police use of technology to catch criminals and having no mention of email itself, the headline was “Could an Email Get You Killed?” I had to read the article a couple times because I thought surely I missed something. Here’s the article, read it for yourself: http://www.cfnews13.com/News/Local/2007/9/26/could_an_email_get_you_ki lled.html

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html/comment-page-1#comment-34898 Andy Beal Mon, 22 Oct 2007 16:40:10 +0000 http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html#comment-34898 @Steven - yeah, here's the story: http://www.nytimes.com/2006/04/09/weekinreview/09lohr.html?pagewanted=all They acquired About.com and got Marshall Simmonds along with it. He's helped them with their SEO over the past months but this is the first clear sign they chose SEO over content for their headline. @Steven – yeah, here’s the story: http://www.nytimes.com/2006/04/09/weekinreview/09lohr.html?pagewanted= all

They acquired About.com and got Marshall Simmonds along with it. He’s helped them with their SEO over the past months but this is the first clear sign they chose SEO over content for their headline.

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html/comment-page-1#comment-34896 Steven Bradley Mon, 22 Oct 2007 16:34:34 +0000 http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html#comment-34896 Andy I think the Times had been in on the entire SEO thing for awhile now. They've cloaked pages and are now making more content available in front of the login wall. They recently added more social features and didn't they publish a post not long ago with the title "This title written for search engines" or something to that effect. I think the Times is realizing ahead of others that they need to embrace things online, including seo, if they hope to compete in the future. Andy I think the Times had been in on the entire SEO thing for awhile now. They’ve cloaked pages and are now making more content available in front of the login wall.

They recently added more social features and didn’t they publish a post not long ago with the title “This title written for search engines” or something to that effect.

I think the Times is realizing ahead of others that they need to embrace things online, including seo, if they hope to compete in the future.

]]> By: Water Portal http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html/comment-page-1#comment-34873 Water Portal Mon, 22 Oct 2007 14:21:04 +0000 http://www.marketingpilgrim.com/2007/10/nyt-editors-reckless-with-title-bait.html#comment-34873 I thought Michael of Techcrunch was only one having problems with mainstream media:D I thought Michael of Techcrunch was only one having problems with mainstream media:D

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