Pilgrim’s Picks for October 3

I know you like your end of day “linky goodness” but stuff does happen before lunch too! ;-)

Place Your Bets: Google Reaches $2000 or TechCrunch Sells for $100M?

While you were working, an interesting exchange happened over the blogosphere. It seems TechCrunch’s Michael Arrington and Silicon Alley Insider’s Henry Blodget are having a war of words.

You might ask what this has to do with internet marketing, but I think you’ll find the exchange of interest.

First up, Blodget put up his thoughts on Google’s share price hitting $2000, giving it a market cap of $750+ billion.

Then Michael Arrington decided to voice his disdain for Blodget and his reckless valuation.

Not long after, Blodget blogged that he believed TechCrunch could sell for more than $100 million, possibly to CNET.

Lastly, Arrington (with tongue in cheek) took back his criticism of Blodget.

Google Incorporates Postini Features with Google Apps

image You can tell which acquisitions are important to Google’s bottom line and which are more speculative. All you need do is measure how long it takes them to start integrating the service with existing Google offerings.

In the case of Postini, the process took just 3 weeks, as Reuters reports Google will today rollout enhanced security for Google Apps. With the integration of Postini, Google’s corporate email and web services will be more secure and offer greater storage limits.

Google, the market leader in Web search and online advertising for consumers, is introducing e-mail controls and anti-spam protections resulting from the acquisition of e-mail services supplier Postini, which it closed three weeks ago.

Enterprises which pay $50 a month per office worker for the Google Apps package of business software, e-mail and Web services will get 25 gigabytes of data storage each for no extra cost, meaning many users will no longer need to delete incoming e-mail.

Radiohead’s Music Downloads – An Experiment

Radiohead, the English rock band is striking out on their own when it comes to online sales of their newest album. When Radiohead’s contract with recording company EMI expired, they decided not to sign a deal but to sell their music through their web site.

They recently completed their seventh studio album, In Rainbows. They launched a new site this month, where you can preorder a digital download on their web site. This message greets you (no yells at you):


Tips for Getting Customer Feedback with Email

MarketingSherpa, a research firm that tracks what works and what doesn’t in marketing, came out with a special report on using email to conduct customer surveys.
One benefit of email marketing is that it’s a low cost way to do some research.

Also, using email to poll your customers is quick – the majority of responses (75%) are returned in just three days. You can also track and report on the results of your campaign.

Perhaps you want to know why people abandon their shopping cart. Were they trying to find out shipping? Did they change their mind? Was the cost of shipping a factor? Surveys can help you pinpoint the answer.

2007 WebAwards from The Web Marketing Association

The Web Marketing Association recently listed the best web sites with their 2007 WebAward Winners. The awards looked across the internet – in 96 industries. The top votes went to two sites that were interactive and community-oriented. This is the 11th year of the WebAward Competition.

The Best of Show award went to the “Disney XD” web site at , which also won Best Design Website. The runner up is the UPS Whiteboard site.

Biggs/Gilmore was the Top Agency this year with awards for 20 of their sites. Located in Kalamazoo, MI they won Best Food Website, Best Pharmaceutical Website, and other awards for their work.

Here’s a list of all the sites that won in the “Outstanding Website” category.
Agencies or companies winning five or more sites taking a WebAward include (I just listed the top ones, not the complete list):

Joost’s Low Key Opening Day

The founders of Skype may not have a job at eBay, but they have reached an important milestone with internet TV service Joost. After two years, the site is out of beta. They aren’t planning a big marketing push to announce the change. They say that they’ve gotten so much media coverage they can count on word of mouth.

Joost got 1.5 million sign-ups, during their invite-only beta stage. This is version 1, and it’s still in beta, but now open to the public (as of yesterday). After so much hype, they have been very low key. They waited for people to notice. The only announcement to let you know anything has changed is with a low key post on the forum. That doesn’t seem like a good idea. Not even a press release?