Linky Goodness, October 2

It’s our half birthday today. No, not Marketing Pilgrim’s—mine and Andy’s. Oh, come now, don’t tell me you forgot that we have the same birthday. You did? Oh, for shame. First you forgot the Marketing Pilgrim blog birthday, and now the Pilgrims’? Ouch.

Well, as we try to find room in our hearts to forgive you, why do you go peruse some of the news of the day, okay?

comScore Launches Marketer Service

Even as its Media Rating Council audit goes forward, comScore announces their newest service: comScore Marketer. comScore describes it as, “a new interactive search intelligence service that enables search marketers and Web site operators to benchmark their performance versus competitors and optimize the ROI from their search marketing efforts,” which, eliminating the buzz words, basically means a new competitive intelligence tool.

However, this service offers more in-depth knowledge than I’ve seen from any other competitive intelligence tool. It’s not just for snooping out which keywords your competitors are bidding on. Among other things, it identifies where their actual clicks are coming from.

Of this feature, comScore says: “One of the key benefits of comScore Marketer is the ability to perform competitive analysis of a market based on organic and paid click-thrus.” They give an example chart showing which sites get the most organic and paid click-throughs for a given keyword.

eBay on Skype: Whoops.

Business Week and the Wall Street Journal are all over eBay’s latest word on Skype—and that looks to be “Whoops.” After paying $1.3 billion cash and $1.3 billion stock two years ago, eBay is regretting its decision and partnering with Skype rival Jajah.

eBay reports that they’ll be taking a 3rd quarter impairment charge of $1.4 billion. (An impairment charge, according to Investopedia, is “the new term for writing off worthless goodwill.” Did not know that!) Skype’s division head and co-founder, Niklas Zennstrom, is stepping down, with eBay’s Chief Strategy Officer, Michael van Swaaij, taking his place.

From the WSJ:

EBay acknowledged that Skype has been disappointing, with spokesman Hani Durzy noting that the business “hasn’t performed as well as we’d expected.” But he added that Skype remains an “extremely valuable asset.” . . .

SMX LoMo – Managing a Local/Mobile Search Marketing Campaign

Here is a brief recap from the ‘Managing a Local/Mobile Search Marketing Campaign’ session.

Moderator: Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Chris Silver Smith, Lead Strategist, Netconcepts
Jenny Halasz, SEO Manager, Acronym Media
Paul Bruemmer, Director Search Marketing, Red Door Interactive

SMX LoMo Speaker Panel

Jenny Halasz:
Jenny provided some advice for setting up a mobile. The first step is to determine your resources (money, etc). You then need to use simulators to view your current site from a mobile perspective. After determining your resources, build a dedicated mobile site, but make sure to link back to the HTML site for users who may want to view the classic view. Other tips:

  • Have a ‘skip to content’ link near the top.

SMX Local & Mobile Conference Keynote with Michael Jones of Google

The SMX Local & Mobile Conference kicked off this morning with Michael Jones, Chief Technologist for Google Earth, Google Maps, and Google Local Search giving the keynote speech.

Michael Jones Keynote at SMX Lomo

Michael’s speech was titled “The Future of Local Search – Google’s Strategic Vision”. Michael started off by saying that Google is not the best at local search and went on to show how concierges are the best and how Google strives to be a local searcher’s concierge. This is a great analogy and Michael paralleled the two very nicely. A concierge (and Google) must be discreet (deal with privacy properly), understanding of your needs (offer alternative searches), multi-lingual, and transactional. Google and concierges must be knowledgeable of the hyper-local (the hotel and immediate areas), the local (the entire city), the country, and be able to offer help from their network of colleagues (Google Universal search).

Microsoft Acquires Jellyfish – Apparently Shuns Peanutbutterfish

Microsoft has acquired comparison shopping engine Jellyfish, and it actually looks like a cool company!

I must admit that I’ve never heard of Jellyfish before. Considering the name, I wondered if the founders thought about the name association – “Buy with us and you’ll get stung!”. ;-)

Digging into the details, it appears Jellyfish is the type of shopping engine I wish I had found BEFORE Microsoft–’cos you just know they’ll screw it up.

So why do I like the sound of Jellyfish? Here’s what got my attention:

You use Jellyfish.com just like you would any other shopping search engine to find the right product at the best price. But when you actually buy something from a store in our engine, we share at least half of what we earn by connecting you to that store. All you need to do is sign up for an account to earn cash back. There are no fees or hidden charges.

Yahoo Launches New Search Interface

Just last week Microsoft launched their new search interface, now Yahoo joins in with their rollout of Search Assist and a new results format.

Search Assist was first spotted back in July and provides a smarter way to suggest search queries to users. With Search Assist, simply start typing a search and it runs in the background, just waiting to show-off. Hesitate, pause your search, struggle to get the correct spelling, and Search Assist appears to save the day.

Here’s a search for Britney…now, what is her last name?

britney-yahoo

Yahoo explains Search Assist will help reduce what it calls “Web search fatigue”.

[A Harris] study revealed that while 99 percent of online adults use a search engine to find information on the Internet, a mere 15 percent of them find what they’re looking for with their first search, with most needing to conduct three to four searches.