The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.
Should Company Employees Blog?
Cheryl Snapp Conner et al., Snapp Conner PR
If a company blogs, expect reactions. Be open to that dialog, be open to that conversation, be prepared to engage with it to go with it.
If your company blogs, blog consistently. Have something to say—make it interesting, compelling, relevant. Make sure it’s something worth reading about. Don’t just use company brochure material, people. Otherwise, save your breath.
It’s important to monitor the blogosphere—watch your employees.
- Personal websites and blogs are positive—they’re a chance for the company to spread its “good news” far and wide.
- Create a policy to give to your employees, explaining what they’re allowed to talk about on their personal blogs.