Comments on: Radiohead’s Music Downloads – An Experiment

By: THE Music Blog

THE Music Blog — Wed, 23 Apr 2008 20:56:44 +0000

As a big Radiohead fan I think it's great that they did this but at the same time I think it's good that in the long term it's the album that will be most remembered (as it is a brilliant album) and not the marketing strategy. But I do think how well it's turned out for them is proof that trying new things in the marketing world can be a very good thing. THE Music Blog's last blog post..Best Albums Of 1964 to 2008 According To RateYourMusic.com Users

By: » La gratuité et la vente de biens virtuels, un croisement gagnant de deux modèles d’affaires émergents. Jonathan Parent - Consultant Analyste Web

Tue, 22 Jan 2008 01:22:00 +0000

[...] on regarde l’industrie de la musique et du cinéma, Radiohead en étant précurseur pour la musique et Jackass pour le cinéma, que pensez-vous de l’avenir réservé à celle-ci [...]

By: Brian Chappell

Brian Chappell — Wed, 10 Oct 2007 15:57:28 +0000

Just downloaded the album today. 2nd best to OK computer. Flat out this album rocks!

Might go back and pay them more, heh.

By: Dustin

Dustin — Fri, 05 Oct 2007 17:31:02 +0000

I’m a little surprised there’s no one has mentioned the large mistakes Radiohead has made with their site. I agree it is brilliant, but when I checked out the online execution, especially from a search standpoint, I was very disappointed. Here’s what I found:
http://www.webconnoisseur.com/blog/uncategorized/radiohead-in-rainbow- changing-the-music-industry-but-with-poor-online-execution

By: Jason

Jason — Thu, 04 Oct 2007 13:37:37 +0000

I’m not sure if any of you guys are Radiohead fans, but to me (who has all of their albums), I don’t think Radiohead falls into the single track realm of most “pop” music – especially all of their albums since OK Computer. They are complete experiences to me and I think that is the way Radiohead wants to present their music.

Anyway, for the cost of one track on iTunes, you can have the entire Radiohead album, if you choose to pay that much. So, I don’t really think the lack of single tracks is an issue.

And as far as marketing and spreading the word goes, I think the publicity this move is getting is doing a great job for them. I can’t even count how many articles I’ve read in Google Reader (from a wide variety of sites) that have commented on the move and linked to the Radiohead sites. And that is not even counting the MSM coverage. Seth Godin would be very proud of Radiohead, IMO.

By: Owen Cutajar

Owen Cutajar — Thu, 04 Oct 2007 08:47:57 +0000

I suppose it’s RadioHead’s prerogative to want to sell the whole album rather than individual tracks. To them, the whole album may be a cohesive whole. I haven’t heard it yet, but I remember albums like Queensrÿche’s Operation Mindcrime, where the individual tracks were great, but most of them made more sense in the context of the album.

I for one think this experimentation is a great idea and am happy to back them up on this one.

*scurries off to see where to put his money*

By: Steven Bradley

Steven Bradley — Thu, 04 Oct 2007 06:31:08 +0000

I agree with Jason. By going it on their own they don’t need to sell as many CDs to make the same money they would going through the record company. Fans will buy the album and if it’s good I suspect others who hear it will too.

The question is really how will others here it without knowing someone who purchases the music.

I think they’re missing an opportunity by not selling singles tracks. People have made it clear they want to download singles.

By: my music blog

my music blog — Thu, 04 Oct 2007 00:56:38 +0000

i agree that strategy would only work for die hard Radiohead fans. What about those who only want a copy of a single track? They might want to consider that in the future, too!

By: evolvor

evolvor — Thu, 04 Oct 2007 00:33:14 +0000

I like to think of myself as someone who understands this new media and have turned my online marketing focus towards the music indstry. Radiohead is making a smart bold move that every band should be paying attention to.

By: Jason

Jason — Wed, 03 Oct 2007 15:01:34 +0000

If Radiohead gets 200,000 downloads (which I think is well within reach) at even $1 a pop, it will give them a good chunk of change. Definitely covers the recording costs, no doubt. Add in merchandise, sold out tours, the collector’s discbox, and not having to pay anyone (other then themselves), I think Radiohead will make out very well in the end. I think it is a brilliant strategy for them.

By: Brian Chappell

Brian Chappell — Wed, 03 Oct 2007 14:37:13 +0000

I imagine this tactic will create some buzz. I just went and copped my download for 1.45 pounds!

By: Music Software

Music Software — Wed, 03 Oct 2007 14:33:21 +0000

Actually, this is very innovative marketing. Like all successful or failed marketing strategies, we shall all be wiser by hind sight and write case studies about the strategy, whichever way it turns out. I admire these guys. They have got guts.

By: Bushido

Bushido — Wed, 03 Oct 2007 13:22:57 +0000

‘Tis the new way of music marketing. Kind of reminds me of the USB “cd” of the White Stripes:
http://whitestripes.kungfunation.com/index.php?main_page=product_music _info&products_id=45