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T-Mobile UK Spends $300,000+ Per Week on Search

posted on October 9, 2007

T-Mobile UK shared advice and experience on search marketing with WebTrends Engage attendees.

Check out how much the company spends on paid search!

T-Mobile UK's SEO Campaign

Wouldn’t you love to earn the 10% management fee on that budget! ;-)

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  • http://www.camaban.co.uk Adrian Lee

    Wish they’ed spend a little of that on customer service instead…. Then they might be able to keep my custom, instead of spending huge amounts on getting new customers.

  • http://www.audiomecca.com/music-software/ Music Software

    Yes, I would very much like to manage their account. I may even consider a discount!

    I however think that it is money well spent if they know what to do with the results that they are getting. Unfortunately, it does not appear to be the case.

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  • http://www.omtrends.com Dave

    Isn’t that cost per conversion a bit too high. I can’t imagine they even earn that much on a customer for several years…

  • http://www.xuru.com Jeremy Luebke

    Dave, you can read that? What Per Customer number are you seeing?

  • http://www.omtrends.com Dave

    I resized the picture and it shows a Cost Per Order of GBP 88,89.

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